General Posts

Why “show your work” is the best advice for writing LinkedIn thought leadership

writing linkedin thought leadership

ut teachers are still telling kids to “show your work.” I wish this were a requirement for social media sharing. Think about how much more helpful and interesting your feed would be if people, when writing LinkedIn thought leadership posts, actually had to prove that they had given real thought to what they were about to share.

If you’ve noticed more of the same-sounding garbage in your feeds masquerading as thought leadership, you’re not imagining things. According to recent research findings from Originality.ai and WIRED, over half of all longer posts on LinkedIn are AI-generated and not viewed as high-quality. 

Prolifically posting long messages written by AI is a waste of time and effort. They’re not impressive (and because they’re lackluster, they’re also rarely engaged with). After all, no one wants to read empty or bland, buzzword-filled fluff that uses too many words to say too little. 

So, these days, what does it take to draft copy that doesn’t fall flat? Keep reading for what I’ve learned about using that math class concept of “showing your work” to avoid low-value, template-sounding posts when writing LinkedIn thought leadership content.

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Celebrating top B2B digital marketing excellence: TBH Creative receives national recognition from UpCity

TBH 2024 National Excellence Award badge from UpCity

We are thrilled to announce that UpCity named TBH Creative one of the nation’s top B2B digital marketing agencies for 2024. Why is this recognition so significant? TBH Creative’s distinction stands out, especially as CMOs continue to shift more budget dollars to digital advertising efforts and AI tools for marketing are disrupting the industry at-large. […]

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Meet Anna Gleason TBH Creative’s marketing specialist

anna gleason and husband

Hi, I’m Anna, the newest team member at TBH Creative. While my background is in product design, I have found that many marketing strategies overlap with design methodologies and practices. I look forward to contributing to and building upon these skills for our clients.

I’ve always loved creative work. That’s why I studied industrial design at Purdue University and got a certificate in entrepreneurship and innovation. Since graduation, I’ve honed my skills in various roles and learned that every business has a story—and telling that story is crucial for connecting with customers, especially with digital marketing.

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Seasons greetings from TBH Creative

gingerbread man illustration

Happy holidays!

Before closing the books on 2022 and welcoming new beginnings in 2023, we wanted to share a few of the festive ways that TBH Creative’s team plans to celebrate during December. Plus, we also reveal which gifts made our “best ever” list and humble brag about some of our proudest accomplishments from the past year.

Keep reading for more specifics.

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