Using black backgrounds is not just a passing design trend. The “switch to dark mode” feature, once only available in a few apps, is now almost everywhere, even email clients. It’s so popular that a significant portion of your audience likely is already taking advantage of this setting. As with any new feature on the […]
TBH Creative is proud to share that Clutch has named us one of Indiana’s top conversion rate optimization companies for the fourth year. What is Clutch? Clutch is a national B2B market research firm that collects and shares client feedback to ensure all rankings on their site are fair and transparent. Here is a sampling […]
Within a marketing strategy, it is important to define your contact lifecycle stages. By mapping out your customer journey and which key actions move them further into your funnel, you’ll have a better roadmap for preparing and prioritizing marketing efforts to support business goals. What is a marketing lifecycle stage? When thinking strategically about your […]
We all know trying to appeal to everyone is one of the greatest marketing mistakes. As marketers, we’ve learned that defining a target audience is best practice, but how do we dig deeper than basic demographic details? Beyond defining an age range, gender, location, and income level, there’s more to learn about your target audience. […]
You might have great information, but if you share it using error-filled sentences, like the one that started this post, most of your users will stop in their tracks and consider the source less trustworthy.
But, you don’t have to live with wrong prepositions, missing periods, and other flaws in your content, even if your company’s communications team lacks a professional proofreader.
