Within a marketing strategy, it is important to define your contact lifecycle stages. By mapping out your customer journey and which key actions move them further into your funnel, you’ll have a better roadmap for preparing and prioritizing marketing efforts to support business goals. What is a marketing lifecycle stage? When thinking strategically about your […]
We all know trying to appeal to everyone is one of the greatest marketing mistakes. As marketers, we’ve learned that defining a target audience is best practice, but how do we dig deeper than basic demographic details? Beyond defining an age range, gender, location, and income level, there’s more to learn about your target audience. […]
You might have great information, but if you share it using error-filled sentences, like the one that started this post, most of your users will stop in their tracks and consider the source less trustworthy.
But, you don’t have to live with wrong prepositions, missing periods, and other flaws in your content, even if your company’s communications team lacks a professional proofreader.
Sharing personal information online has become an integrated part of life for most people. This shift has led to increasing concerns about the privacy and control of personal data. The California Consumer Privacy Act (CCPA) is one of the recent responses to those concerns, introducing new legal requirements for companies who collect the personal information […]
What is production-ready content? At TBH Creative, production-ready content is delivered in marked-up content documents that clearly indicate meta information, URLs, headings and other text styles, image selection, and so on. We use this term early in a website project, either to explain what our writers will be providing or to make the request from […]
