Digital Marketing Posts

TBH Creative named top conversion rate optimization company

TBH Creative named top conversion rate optimization company

TBH Creative is proud to share that Clutch has named us one of Indiana’s top conversion rate optimization companies for the fourth year. What is Clutch? Clutch is a national B2B market research firm that collects and shares client feedback to ensure all rankings on their site are fair and transparent. Here is a sampling […]

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Define marketing lifecycle stages for the best ROI

defining lifecycle stages graphic

Within a marketing strategy, it is important to define your contact lifecycle stages. By mapping out your customer journey and which key actions move them further into your funnel, you’ll have a better roadmap for preparing and prioritizing marketing efforts to support business goals. What is a marketing lifecycle stage? When thinking strategically about your […]

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Getting to know your target audience

choosing a target audience

We all know trying to appeal to everyone is one of the greatest marketing mistakes. As marketers, we’ve learned that defining a target audience is best practice, but how do we dig deeper than basic demographic details? Beyond defining an age range, gender, location, and income level, there’s more to learn about your target audience. […]

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