Choosing the best digital marketing agency to partner with can sometimes feel like an overwhelming process since there are so many considerations. Are you looking for help on a one-off project, or are you interested in finding someone to collaborate with over the long term? Do you want to do a complete website redesign project, […]
Featuring patient stories in your healthcare marketing strengthens your bond with your audience and helps create pivoting moments at a time when people are making important decisions about their medical care. Why do they work? Because storytelling is powerful. Emotions run high when you don’t feel like yourself—whether that’s because you hurt your knee when […]
For physicians and other healthcare professionals, making personal connections and building trust with current and future patients is vital. And for patients looking for a new healthcare provider, the journey most often starts online. Having professional headshots that potential patients can see across your website, in directories, on social media, and in Google search results […]
Every now and then, one of your socks will disappear from the dryer. Your spare change will sneak out of your pocket into the couch. And, a broken link will find its way into an important web page. Although not all of life’s mysteries have fail-proof solutions, there is a tool—called a website content calendar—that […]
Using black backgrounds is not just a passing design trend. The “switch to dark mode” feature, once only available in a few apps, is now almost everywhere, even email clients. It’s so popular that a significant portion of your audience likely is already taking advantage of this setting. As with any new feature on the […]
