Are there REAL people working at your company? When your potential clients stumble upon your business’s website, one of the first things they do is look for examples of your work. But what happens when they look at your team page and only see names of your employees? Some “About Us” pages don’t even have […]
With the use of smart phones growing in the world, businesses need to start having a mobile website. I previously wrote a blog about why a mobile website is necessary for your business. In that blog I discussed usability, links, design and screen size as well as why it is important to build a mobile […]
Every business must have a contact page on their website — it’s essential to help bring in business and to allow customers to contact them. Some businesses list their contact information to let the customer contact them via phone or email, others have an interactive contact form. Often, they even have both. Having a contact […]
A journal? No. Corporate blogging is different. In a nutshell, the purpose of corporate blogging is to: You have all this knowledge in your field, right? A blog offers a casual home to post some of this information in bits and pieces. Customers want to know more, they like to see your personality, and blog offers a […]
It is important to understand the difference between traditional marketing methods and new marketing tactics – and understand how they reach today’s customer. So many businesses are stuck in a routine of printed collateral and should be reallocated marketing dollars to online efforts for more success and return on investment. Don’t get me wrong, there […]
