Ways to improve your call to action
- Integrate white space
Strategic use of white space helps guide the users’s eyes to your call to action. A cluttered website with many buttons and different sections often draws attention away from the call to action. White space, when used thoughtfully, can make your call to action stand out.
- Make relevance is clear
When creating a call to action include a description of the promotion. Users need to know why they should act on your call to action.
- Provide alternatives
The most common call to action buttons or forms are “Sign Up Now” or “Download Now,” but it’s useful to add more than one option. Campaign Monitor has a great example of having multiple options for the user.
- Express urgency
When writing your call to action’s copy, consider using terms that express urgency. Effective terms to use includ “now,” “free,” “donate,” “subscribe,” “call,” “register,” “buy,” and “purchase.”
- Put it on multiple pages
If your call to action is so important, add it on multiple pages.
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