Digital Marketing Posts

Writing for a website is different than writing for a hard copy marketing piece in many ways. A few of the things you have to consider are different types of calls to action, cross-linking, and keywords. And as any copywriter knows – there are three letters that loom large over any web copy: SEO. Search […]

Optimizing websites for mobile use is a key element of a successful web strategy. Special consideration should be given to mobile use throughout the website development process as the number of users accessing the web through mobile devices continues to grow. One approach to ensure that a website is properly optimized for mobile use is […]

Welcome to part three of the Best Practices for Common Pages series. Today we’re looking at products and/or services pages. Products and/or services pages should display information about whatever  your business offers. It’s important to pay special attention to this page, even if you aren’t selling anything online. It should be created to capture interest […]

In this second installment of Best Practices for Common pages, we’re going to look at About pages. An about page represents your business and gives you the opportunity to explain your background, goals, vision, and more. It’s the page a user will visit to decide whether or not they are interested in what your company […]

As more users move toward accessing the web on their devices, many companies face the question of how they can reach customers most efficiently and effectively, no matter how they are finding them online. Without a website that is specifically optimized and customized for mobile devices, you might be losing customers—and no one wants that! […]