Welcome to part three of the Best Practices for Common Pages series. Today we’re looking at products and/or services pages. Products and/or services pages should display information about whatever your business offers. It’s important to pay special attention to this page, even if you aren’t selling anything online. It should be created to capture interest […]
Digital Marketing Posts
In this second installment of Best Practices for Common pages, we’re going to look at About pages. An about page represents your business and gives you the opportunity to explain your background, goals, vision, and more. It’s the page a user will visit to decide whether or not they are interested in what your company […]
As more users move toward accessing the web on their devices, many companies face the question of how they can reach customers most efficiently and effectively, no matter how they are finding them online. Without a website that is specifically optimized and customized for mobile devices, you might be losing customers—and no one wants that! […]
Over the next few weeks, we’ll be sharing tips for some of the most commonly created website pages: Contact, About, and Products/Services. Each of these pages has its own needs and considerations to be successful. Understanding the unique goal of each page will help to you to refine your content and better reach your audience. […]
A strong headline makes a huge difference. It’s fair to say that if you don’t craft a compelling headline for your blog post, email campaign or web page – it won’t be read. Some studies say that 80% of people will read your headline but only 20% will continue reading the article. (Source: CopyBlogger) You […]
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