Digital Marketing Posts

Alternatively titled: A sound strategy isn’t “let’s hang out and get to know each other and brainstorm.” (Though we like brainstorming sessions too.) A strategy is defined as a plan of action or policy designed to achieve a major or overall aim. Its synonyms include master plan, grand design, game plan, plan (of action), action […]

There can be a lot to learn if you’re going through the web design process for the first time. We do our best to educate our clients and prepare them for what’s to come, and we have learned a few things along the way that help the process go as smoothly as possible. In this […]

A brand style guide is essentially a set of rules defining how your brand should be portrayed. Brand style guides help to ensure consistency across all marketing materials, both online and offline. Creating an online version of your style guide is beneficial since it offers a central, easily accessible place to get information for anyone […]

Allowing visitors to subscribe to your company blog is an easy way to continually generate interest in your business and potentially increase leads. Email marketing is beneficial in building an effective blog marketing strategy, and automating the process will allow you to more easily promote new blog content. When using automated email marketing for blog […]

If you want to be successful, it’s important to stay up-to-date on what’s working and what’s not in the digital marketing world. Recently, I had the opportunity to be a guest co-host on SpinRadio with Michael Reynolds of SpinWeb. SpinRadio is a weekly program focused on inbound marketing and sales strategy. If there’s one thing […]