Twenty years ago a marketing budget had categories for advertising – broken down into print, radio, television, billboards. Line items for PR, promotions, trade shows, and printed materials were also included. In the late 90s and early 2000s, that advertising category started to change as online advertising, search engine optimization and website budgets took on […]
Digital Marketing Posts
It is incredible how much the social media landscape has changed since 2006. We took a stroll down memory lane after learning that Twitter turned 10-years-old this year. What has changed in 10 years of social media usage? Everything! Read on for a peek at some of the most noticeable differences in social media in […]
From blog posts to ebooks, great inbound marketers are always creating useful content for their target audiences. As advocates of inbound marketing, we can’t overlook the importance of social media as a platform for distributing and promoting that content. In fact, “83% of marketers indicate that social media is important for their business” (HubSpot). However, […]
A lot of work goes into redesigning or creating a new website. Site architecture, content, photos, calls to action, wireframe layouts, design elements… there’s definitely a sense of satisfaction when all of those pieces come together to present your organization in a whole new light. As a savvy marketer knows, however, that work is just […]
After all the time and effort that goes into creating a website, finally launching it is an exciting moment! However, it’s important to remember that the work doesn’t stop there. You need an effective strategy in place in order to attract visitors to your website and increase engagement once your website is live. The following […]
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