You’ve read the research about how blogging can help improve your SEO and provide more qualified leads. You know that it’s not just content that’s king – it’s RELEVANT content that’s king. You’ve set up your preferred blogging platform and are ready to write. What happens next can make the experience worthwhile and fruitful or […]
Digital Marketing Posts
Social media may be popular, but email still performs better as a marketing tool for engagement. Experts agree: For conversions, an opt-in email subscriber list is much more valuable than a group of Facebook fans or Twitter followers. So you want to send an email newsletter but you don’t know where to start? After you […]
Twenty years ago a marketing budget had categories for advertising – broken down into print, radio, television, billboards. Line items for PR, promotions, trade shows, and printed materials were also included. In the late 90s and early 2000s, that advertising category started to change as online advertising, search engine optimization and website budgets took on […]
It is incredible how much the social media landscape has changed since 2006. We took a stroll down memory lane after learning that Twitter turned 10-years-old this year. What has changed in 10 years of social media usage? Everything! Read on for a peek at some of the most noticeable differences in social media in […]
From blog posts to ebooks, great inbound marketers are always creating useful content for their target audiences. As advocates of inbound marketing, we can’t overlook the importance of social media as a platform for distributing and promoting that content. In fact, “83% of marketers indicate that social media is important for their business” (HubSpot). However, […]
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