Digital Marketing Posts

The use of emojis has drastically changed in a short period of time. Emojis are no longer just for making text messages and social media more fun. They’ve now become a popular marketing tool as well. And, that should be no surprise! People are constantly finding new ways to express themselves and communicate online, and […]

Gorgeous photos are an integral part of digital marketing. Statistics show people are drawn to good visuals and respond to them, 150% more on Twitter even. (HubSpot) While some companies are lucky enough to have a professional photographer on staff, many turn to stock imagery as their primary source of visual content. With so many […]

Inbound marketing campaigns are still fairly new for most organizations. Outbound and inbound marketing activities have merit. The trick to success is making sure you let each build on their own strengths. In this article we are going to focus on inbound marketing and the importance of the content to the success of the campaigns.

Email marketing is a major asset to any digital marketing strategy. Contacts on your email list have already opted-in to receive your communications, which makes them one step closer to hearing what you have to say. Not to mention, companies who send sales emails see remarkable engagement from their email lists. In fact, “81% of […]

Keeping up to date on the latest trends and innovations is an essential part of our industry. Whether you’re a designer, developer, marketer, or in any related field, understanding the tools and techniques available helps you to create better solutions. However, best practices are constantly changing and improving, and it’s all too easy to fall […]