When it comes to adding imagery to your website, there are two basic image types to choose from: raster images and vector images. A raster image, typically a photograph, is made up of pixels and has a set resolution. When scaled up, it will lose quality and can appear pixelated or grainy. A vector image […]
Technological advances and rapidly changing trends have helped usher in a new era of web design. This has brought along some much needed improvements to functionality, content strategy, and the overall user experience. To see these improvements in action, look no further than the homepage of a modern, well-designed website. By comparing modern homepage designs […]
Updating or creating a new website is a big undertaking for an organization. Even after you take the time to find the right website design agency, you have quite a lot of work ahead of you. Strategy sessions, site architecture, design review and perhaps the biggest mountain of them all: content development. Want to know […]
Once you know your ideal customer and have identified concrete goals, you can use that knowledge to inform website design and content creation. Aiming toward particular benchmarks helps you communicate effectively in order to lead site visitors in the right direction. Many businesses begin marketing on the strength of personal relationships. At first, this works—you […]
The thing about customer service is that you’ll always remember when you’ve had a really good experience and when you’ve had a terrible service, too. That’s true in the minds of our clients and customers as well. Exceptional customer service isn’t just nice to have. It is necessary. Why is customer service important? Did you […]
