Are you using tracking codes on your website? If so, great! Tracking activity on your website is a great way to collect information about your users, analyze performance, and find areas for improvement. This type of data is essential to developing an effective digital marketing strategy. One way to simplify tracking data on your website […]
Digital Marketing Posts
The basis of Inbound Marketing is to get customers to come to you rather than the other way around. A number of successful companies use inbound marketing to attract and close customers. Even if you’re not familiar with Inbound Marketing strategies, you probably experienced an inbound strategy within the last 5 minutes that brought you […]
A well-designed website with appropriate functionality is a great tool for sales and marketing. It can also be a great tool for recruitment. Create a robust careers section and interesting, compelling job descriptions to leverage your website in new ways. Recruiting is a much different world than it was 10 or 20 years ago. Yet […]
Who is Generation Z and why should companies today care? After all, this younger generation won’t reach full financial independence for another decade. Their Millennial counter parts, on the other hand, now have a little cash left over for discretionary spending after the student loan payments are made. As time marches on, however, Generation Z […]
When putting together your inbound marketing strategy, you’ll need to decide which tools best align with your goals while still fitting into your budget. If you aren’t ready to take the leap and invest in full-featured marketing software such as HubSpot, you may be looking at free alternatives that can offer similar features. For email […]
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