Digital Marketing Posts

Did you know that some companies are still tracking customer data in Excel spreadsheets? Maybe, this is even you? At the INBOUND 2017 conference, CRM for Dummies author Lars Helgesson explained the value of customer relationship management (CRM) tools in marketing and why using Excel is an inefficient way to track your marketing efforts and customer relationships in […]

Maybe your organization is just starting out and you’re bringing it online for the first time, or maybe it has changed over the years and your domain name isn’t what you wish it was. Either way, your domain name will stick with you and your organization for years, and while it doesn’t make or break […]

I’m relatively new to digital marketing, and if I’ve learned anything so far, it’s that there’s a lot I still need to learn. Digital marketing is ever-changing, and keeping up can be a little overwhelming. (Read more about my first experience with digital marketing.) To make tracking digital marketing trends more manageable, I set out […]

And, if you took a tumble, there were no soft landings, just 110-degree asphalt (and sometimes a little blood, pain, and tears). The stakes were high, so you had to learn how not to fall. But, that is not the playground of my children. My kids play on elaborately interconnected wonderlands of fun, climbing apparatuses […]

Take a moment to consider: What’s the most important page on your website? Was your answer the homepage? That’s a common belief for many website owners, and traditionally web design workflows supported the concept of a homepage as the primary focal point. It’s where a website design typically starts, and it often takes up more […]