Digital Marketing Posts

How to increase conversions with online reviews

What people say about your company online matters more than ever in our hyper-connected digital world. According to Nielson, 92% of consumers trust suggestions from friends and family more than advertising, and 74% say their feedback is a key factor in their purchasing decisions. Despite these high numbers, only 33% of businesses actively ask for […]

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3 reasons to add on-site search to your site

(Plus … 4 tips on how to grow conversions by enhancing internal search results) Have you ever bought a house? If so, during the search process you probably heard this mantra: location, location, location. Real estate agents have shared this piece advice with homebuyers for decades because where a house is located affects desirability and […]

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Optimize your PDFs for SEO

Did you know that the PDFs you upload to your website affect your SEO? Just like regular web pages, search engines crawl PDFs and other documents posted online, indexing them and assigning page authority and rankings. You might have content offers, infographics, downloadable forms, or job descriptions on your website that are PDFs, and if […]

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