Digital Marketing Posts

Knowing where to start can be tricky when you’re planning a new digital marketing campaign. Although it might be tempting to jump right in, successful campaigns begin with thoughtful, strategic planning. When you identify your marketing objectives from the start, you will have a better roadmap for planning and measuring success. Well before you dig […]

“Excellent firms don’t believe in excellence—only in constant improvement and constant change.” That’s a solid maxim from business guru Tom Peters—and, he knows a thing or two about what it means to be excellent in the world of business. Sustained excellence doesn’t happen by accident. It’s the result of constantly evolving for the better. Maintaining […]

Fifty-seven percent. That’s how many customers make a purchasing decision before calling a supplier. In today’s content-driven world, it’s the norm for people to do their homework online and read up about products and services before buying. How well is your website performing as your hardest working salesperson? Use delight to sell Marketing pros like to talk a […]

In some ways, owning your own business comes with the same challenges of a traditional job—e.g., flooded inbox, schedule jam-packed with meetings, fast-paced deadlines. In other ways, though, it’s a venture unlike any other. Building a small business requires lots of personal sacrifice. When I chat with others who started their own companies, we swap […]

23 million. That’s the number of adults in the United States who streamed podcast episodes from their smartphones in March 2018. That’s twice the number who listened to episodes last year during this same timeframe from their desktop computer. More than just a fad The competition to draw in new listeners keeps growing with the […]