Did you know that the PDFs you upload to your website affect your SEO? Just like regular web pages, search engines crawl PDFs and other documents posted online, indexing them and assigning page authority and rankings. You might have content offers, infographics, downloadable forms, or job descriptions on your website that are PDFs, and if […]
Digital Marketing Posts
If you want to land a second date, what you do before (and during) your first date makes a difference. Knock your new beau’s socks off straight away, and you likely won’t be half a block away before you get a text message to arrange another get-together. The same applies when you’re courting people into […]
At its most basic, a website content audit attempts to define what’s working—and what isn’t—with your online footprint. While some website content audit processes focus heavily on heat maps and click rates, a strategic content audit goes beyond superficial observations to give you concrete and actionable steps for improving your website and other online platforms. […]
Personalized marketing experiences pay off. According to a study by McKinsey, it often delivers a return that’s five to eight times what you’ve spent (and also boosts sales by at least 10%). As consumers get bombarded by advertising in more aspects of their daily lives, more and more companies are using personalization as a strategy to make […]
Maybe you’re convinced you need a digital marketing agency to build and maintain your website. Perhaps you understand the reasoning behind using an agency team to handle SEO and digital ads. But if you’re not tapping into a digital marketing agency for content creation, you’re missing out on a significant resource. Why should a digital […]
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