Digital Marketing Posts

Optimize your PDFs for SEO

Did you know that the PDFs you upload to your website affect your SEO? Just like regular web pages, search engines crawl PDFs and other documents posted online, indexing them and assigning page authority and rankings. You might have content offers, infographics, downloadable forms, or job descriptions on your website that are PDFs, and if […]

Read more

A different way to approach a website content audit

At its most basic, a website content audit attempts to define what’s working—and what isn’t—with your online footprint. While some website content audit processes focus heavily on heat maps and click rates, a strategic content audit goes beyond superficial observations to give you concrete and actionable steps for improving your website and other online platforms. […]

Read more

Add personalization to your marketing strategy

Personalized marketing experiences pay off. According to a study by McKinsey, it often delivers a return that’s five to eight times what you’ve spent (and also boosts sales by at least 10%). As consumers get bombarded by advertising in more aspects of their daily lives, more and more companies are using personalization as a strategy to make […]

Read more

Digital cross-pollination: the secret to content that counts

Maybe you’re convinced you need a digital marketing agency to build and maintain your website. Perhaps you understand the reasoning behind using an agency team to handle SEO and digital ads. But if you’re not tapping into a digital marketing agency for content creation, you’re missing out on a significant resource. Why should a digital […]

Read more