Digital Marketing Posts

TBH Creative wins 3 national healthcare marketing awards

TBH Creative, one of the Indianapolis area’s leading web design and development companies, recently received three Aster Awards—one gold and two silver—for projects demonstrating excellence in healthcare marketing. The Aster Awards program is one of the most respected and largest national healthcare marketing competitions. Each year, thousands of companies across the United States submit entries. […]

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Should you add a chatbot to your website?

Chatbots have been growing in popularity as the number of customers expecting “on demand” customer service increases. Research shows that adding a chatbot to nearly any type of website, across all industries and services, provides a surprisingly high return on investment. Here are a few stats: 63% of people would consider messaging an online chatbot […]

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See results with an email marketing strategy

Today’s inboxes are flooded with unwanted, unwelcome emails on a daily basis. When you’re trying to reach customers by email, how do you keep your marketing messages from becoming more background noise? One way is to craft emails that put your customer’s needs first. Shifting your goals for email marketing from growing sales to providing […]

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What is a marketing competitor analysis?

The most successful marketing efforts begin with planning and research. A valuable step that some companies skip during the planning stage is doing a marketing competitor analysis. When developing your marketing competitor analysis, you will review your top rivals, audit their marketing tactics, and identify areas of overlap with your audience and goals. Through this […]

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How to increase conversions with online reviews

What people say about your company online matters more than ever in our hyper-connected digital world. According to Nielson, 92% of consumers trust suggestions from friends and family more than advertising, and 74% say their feedback is a key factor in their purchasing decisions. Despite these high numbers, only 33% of businesses actively ask for […]

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