Digital Marketing Posts

What is a marketing competitor analysis?

The most successful marketing efforts begin with planning and research. A valuable step that some companies skip during the planning stage is doing a marketing competitor analysis. When developing your marketing competitor analysis, you will review your top rivals, audit their marketing tactics, and identify areas of overlap with your audience and goals. Through this […]

Read more

How to increase conversions with online reviews

What people say about your company online matters more than ever in our hyper-connected digital world. According to Nielson, 92% of consumers trust suggestions from friends and family more than advertising, and 74% say their feedback is a key factor in their purchasing decisions. Despite these high numbers, only 33% of businesses actively ask for […]

Read more

3 reasons to add on-site search to your site

(Plus … 4 tips on how to grow conversions by enhancing internal search results) Have you ever bought a house? If so, during the search process you probably heard this mantra: location, location, location. Real estate agents have shared this piece advice with homebuyers for decades because where a house is located affects desirability and […]

Read more