Digital Marketing Posts

Marketing email software usage has been growing by 30% each year, according to Sharpspring. What does this mean to you? Most likely, it means that you already have email marketing automation tools in place or you are considering using them in the near future. Marketing email automation is often used as a tool for deploying […]

“Culture” has been a buzz term for some time—and, for good reason. A quick Google search reveals all the connections between a company’s culture and its productivity, profitability, job-retention rates, and more. Whether you’re setting out to define your company culture or revisiting your existing culture, you can follow these eight steps to ensure your […]

The content you choose to include on your website depends largely on who you are trying to reach and what your business goals are. However, there is some content users expect to be able to find and should be included on every website. Including the right basic pages on your website helps increase leads and […]

Marketers have been buzzing about reaching millennials for quite some time, but what about Generation Z? While many people continue to consider anyone who falls between the ages of 18–34 as millennials, the demographic group’s actual age range is 25–39. Those adults younger than 25-years-old are actually part of Gen Z, and you may need […]

The duo Simon & Garfunkel’s song “The Sound of Silence” became a number one hit 1966, and—because it means as much to people today as it did back then—the Library of Congress added it to the National Recording Registry for being “culturally, historically, or aesthetically important” in 2012. As the song alludes in its timeless […]