Digital Marketing Posts

The content you choose to include on your website depends largely on who you are trying to reach and what your business goals are. However, there is some content users expect to be able to find and should be included on every website. Including the right basic pages on your website helps increase leads and […]

Marketers have been buzzing about reaching millennials for quite some time, but what about Generation Z? While many people continue to consider anyone who falls between the ages of 18–34 as millennials, the demographic group’s actual age range is 25–39. Those adults younger than 25-years-old are actually part of Gen Z, and you may need […]

The duo Simon & Garfunkel’s song “The Sound of Silence” became a number one hit 1966, and—because it means as much to people today as it did back then—the Library of Congress added it to the National Recording Registry for being “culturally, historically, or aesthetically important” in 2012. As the song alludes in its timeless […]

The landscape of content marketing is changing with each minute. As social media’s popularity increases, the number of companies trying to reach customers through these channels increases too. If marketers want to help companies stand out from the competition, they need to focus on engaging with target audiences in interactive and authentic ways. There’s no […]

How many emails have you received today? How many have you sent? Chances are, that number is at least in the double digits since email is now the primary type of communication for most businesses. In fact, the experts at the Radicati Group estimates that the average number of business emails sent and received every […]