This post is part of TBH Creative’s series on digital marketing, crisis communications, and COVID-19. Email messaging is a critical piece of any crisis communications strategy. Your contact list has willingly signed up to hear your latest news, giving you a direct line into their inboxes. According to recent benchmarks, in many industries about 25% […]
This post is part of TBH Creative’s series on digital marketing, crisis communications, and COVID-19. During times of panic and uncertainty, being on top of your crisis communications is an urgent priority. It might not be impossible to “stop the presses” on traditional campaigns (e.g., mailers and magazine print ads), but—thanks to the flexible nature […]
This post is part of TBH Creative’s series on digital marketing, crisis communications, and COVID-19. Telehealth services are revolutionizing the way doctors and other healthcare providers are helping patients improve their health and wellbeing. Whether you’re introducing a new telemedicine line because of the COVID-19 crisis or ramping up promotion for your existing telehealth services […]
It’s always stressful when you get critical feedback online since bad reviews influence customer decision-making and it. Those negative reviews are powerful because social proof may influence how people might think about your company and its reputation for trustworthiness. In fact, did you know that 95% of customers read reviews before making a decision and […]
Email marketing is a great way to reach your ideal customers—existing or potential. But, just because you send emails, that doesn’t mean your target audience is engaging with your messages in a meaningful way. In fact, the average 2019 email open rate was only 22.1%, according to researchers at Epsilon. Deciding whether to open an […]
