Digital Marketing Posts

It’s always stressful when you get critical feedback online since bad reviews influence customer decision-making and it. Those negative reviews are powerful because social proof may influence how people might think about your company and its reputation for trustworthiness. In fact, did you know that 95% of customers read reviews before making a decision and […]

Email marketing is a great way to reach your ideal customers—existing or potential. But, just because you send emails, that doesn’t mean your target audience is engaging with your messages in a meaningful way. In fact, the average 2019 email open rate was only 22.1%, according to researchers at Epsilon. Deciding whether to open an […]

If you’re considering paid ads for your business online, you are most likely planning to start with the Google Ads platform. How do we know? Practically everyone is using Google, including your target audiences (and competition). Read on to get answers to some basic questions about getting started with pay-per-click (PPC) advertising with Google. Get […]

Ten seconds. That’s how long it takes potential customers to form a first impression of your company. Making good first impressions is essential. When your customers have a bad experience using your website or receive an unprofessional email from your company, it can make them think twice about doing business with your company. Establishing a […]

Marketing email software usage has been growing by 30% each year, according to Sharpspring. What does this mean to you? Most likely, it means that you already have email marketing automation tools in place or you are considering using them in the near future. Marketing email automation is often used as a tool for deploying […]