Digital Marketing Posts

Back in its heyday, email’s average return on investment as a marketing tactic was pretty high (around $36 for every $1 spent, according to Forbes). But that’s changing. Nowadays, only around 8% of marketers report it as effective for lead generation. Reaching your email marketing goals is challenging unless you send the right messages to […]

Have you ever used a loupe? That handy magnifier was my secret weapon for spotting the best photo on contact sheets frequently at the start of my career. Then, about 20 years ago, freelancers I worked with started to submit photos digitally from photoshoot assignments, and I retired my loupe, using Photoshop’s zoom feature for snap selection instead. That’s how things usually go, with new technologies replacing outdated ones—except, of course, when it comes to QR codes and marketing. That story goes a little differently.

The bots have arrived. The big question for marketers is whether we are with or against them. Artificial intelligence is changing the game in new ways daily, and it’s only natural to be skeptical. But just as you can’t keep the tide from rolling in, you can’t stop the AI in digital marketing revolution.  So, […]

So your company has just produced an amazing video for marketing—how do you make sure the right people actually see it? Whether it showcases your brand, highlights your services, or introduces your fantastic team, if you launch but don’t have a strategic plan for sharing it with the world, your video might as well be […]

Even though every industry is different, there are steps you can take when preparing your email marketing strategy to ensure people in your target audience actually want to open—and read!—the messages you send. We’ve come a long way since 1976, when Queen Elizabeth II became the first monarch to send an email. Today, over 4.3 […]