Case study: Website redesign strengthens company’s brand

The Christopher B. Burke engineering website desktop homepage
Finding the right people for your team is always stressful and challenging, but the process is especially tricky when the pool of skilled candidates is shrinking.

That’s one of the big reasons why having a well-designed website is no longer just a “nice-to-have” marketing tool. When it comes to attracting and recruiting top talent and customers, having a great website is an essential part of building a strong brand presence online and ensuring a good website experience.

To stay competitive and stand out from the competition, companies of all sizes need websites that are dynamic, up-to-date, easy-to-use, fast-loading, and helpful.

Earlier this year, Christopher B. Burke Engineering decided to refresh its website to do just that. Their project goals included wanting to:
  • Improve brand recognition
  • Make it easier to update website content
  • Promote staff expertise and their team’s leadership in the industry
  • Showcase past project work
  • Support job applicant recruitment efforts

The solution—

TBH Creative’s modern engineering website redesign work for Christopher B. Burke included:
  • Website strategy and goal planning
  • Website architecture
  • Web content editing
  • Modern, responsive website design
  • Web development
  • Content management system
  • Training
Launch date: August 2019


TBH Creative chatted via email about the web redesign project with CBBEL’s marketing coordinator Aimee Adams. Her responses—below—have been condensed.

Why was CBBEL searching for website redesign help?

Aimee: We wanted a responsive, more modern site that would help us with recruiting and be more in keeping with our updated brand.

What did TBH Creative do to help CBBEL meet its website marketing goals?

Aimee: Our overall goal was simply to create a nicer, updated site, and TBH Creative came up with a great design from the start. The biggest help was the weekly emails letting us know where we were in the process and what needed to happen to keep pushing the project forward. We stalled a bit with finishing the content, but the TBH team was patient through that whole process, which was much appreciated.

What does the CBBEL team think of the finished website?

Aimee: The feedback so far has been all positive, both internal and external. People are repeatedly telling us how nice the new site is!
“TBH was very organized and listened to what we wanted, while still trying to push us (in a good way!) to get outside our comfort zone to add elements that we wouldn’t have thought to add on our own but that enhance the site.”

What helped make this engineering website design project successful?

Aimee: TBH Creative was very organized and listened to what we wanted, while still trying to push us (in a good way!) to get outside our comfort zone to add elements that we wouldn’t have thought to add on our own but that enhance the site. Their consistent communication every week was very helpful and appreciated. TBH met all of their deadlines as promised (the hold up was on our end for content), and everyone was so helpful and encouraging throughout the whole process.

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About the author | TBH Creative

TBH Creative is an Indianapolis-based web design and marketing company. Our services include web strategy & planning, website design and development, inbound marketing, SEO, branding, graphic design, and marketing reporting.

Since 2004, TBH Creative has worked with hundreds of companies in a wide range of industries, including healthcare, finance, and service. We specialize in developing complex, enterprise-level websites that convert.

We believe in clear communication, high standards of excellence, and beating deadlines. But beyond those ideals, what really drives the heart of our business is your business. We take pride in helping our clients achieve more with digital marketing and web design than they ever thought possible.

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