The year 2020 threw a lot of curve balls and—for most of us—at least temporariliy if not indefinitely upended daily life as we know it. When the pandemic started to spread to the United States, it was a stark reminder of the importance of clear communication, being agile, and having the capacity to professionally conduct business digitally.
COVID-19 also changed how we have stayed in-the-know. Though our methods for learning went virtual, here at TBH Creative the business of “keeping up” carried on none-the-less.
Through our blog, we continued to chronicle our most important findings and lessons learned through marketing blog posts. Explore this year’s most popular articles and digital marketing news by checking out these essential web and marketing blog posts.
Website Redirect Planning: How to Avoid 404s on Your New Site
The task of launching a new website involves many moving parts. Avoid making avoidable errors by creating and executing a website redirect plan. In this web development blog post, you will learn:
- What is a redirect plan, and why do you need one for a new website?
- Which pages should be included in your redirect plan?
- What if there is not an appropriate page on the new website to correspond with the old page?
- How can you monitor redirects after launch?
An Introduction to Schema and How to Use It on Your Website
Search engine optimization, or SEO, is important when it comes to users finding your content. Using structured data on your site is one method you can execute on your site to help search engines find and identify your content better.
In this web development blog post, you’ll learn more about schemas and how to utilize them on your website.
3 Ways to Improve Your Telehealth Website Marketing
As telehealth services continue to revolutionize the way doctors and healthcare providers see patients, clear and helpful website content is key for marketing your services to current and future patients.
In this digital marketing blog post, you will learn about:
- Prioritizing your patients’ perspective
- Optimizing messaging with tracking and analytics
- Following healthcare website marketing practices
- Choosing the right telehealth website marketing partner
Looking for more crisis communication resources?
Check out our collection of articles on digital marketing, crisis communications, and COVID-19
Getting Started with Google Rich Results
Google continues to optimize and improve the way they present your search results, including introducing rich results. These result snippets offer your website the opportunity to stand out. In this web development blog post, you’ll learn:
- The benefits of rich results
- How to enable them
- The most popular types of rich snippets
Your Guide to Website Accessibility Reviews
Accessibility can be challenging and even overwhelming, especially if your current website is not accessible. The best way to get started is with a review and test of your website for common issues.
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Like it was for many of you, TBH Creative’s 16th year in business was full of change and adaptation. During 2020, though, one thing about our business stayed exactly the same: the entire team’s commitment to continuous learning (and sharing what we learn).
As you finalize your plans for the new year, make keeping up with the latest digital marketing need-to-know information a lot easier by subscribing to TBH Creative’s information-packed monthly email newsletter. When you sign up, we’ll deliver—straight to your inbox—a concise and jargon-free round-up of the latest web and marketing blog posts.
