Check out a newer version of this post! For more recent examples, head over to our latest healthcare website best practices.
Not every hospital is the same, however, all hospitals and health care providers should have a professional online presence. First and foremost, an effective medical website should be easy to use and full of information. The organization and presentation of this information must be strategic and intuitive so patients and other visitors can find what they need quickly. In today’s health care market, a high quality website is expected by the general public.
We have identified a few “must haves” for health care websites. An effective medical website should have:
- Search Bar
- Physician directory
- Function Links (“How can we help you?”)
- Services and Specialties
- Health Information
Below are more details for each ‘must have’ along with some of our favorite and best health care websites.
Must Haves
Search Bar
Search is important for websites with a database or wealth of information because it helps visitors navigate and find what they need quickly. Unless you want your visitor to wander through your pages and try to find what they are looking for, they can simply search for what they need. This is the easiest and fastest way for the viewer to receive information that they are looking for is a search bar.
FACT: 82% of visitors use keyword search bar function to find the information they need. (Source: Apollo Find)
TIP: Be sure your website search and results work properly. You would be surprised by how many search results do not yield effective or even correct information. This can require some custom functionality but is extremely important to visitor satisfaction and usability for your website.
In addition to search, a site map outlining all pages of the website is a good practice and quick way to give visitors an overview of the website depth.
Physician Directory
Visitors and new patients want to see a photo of the doctor they will be seeing, they want to see the team, they want to see a list of credentials.
A directory of physicians should contain photos, what they specialize in, credentials and specialties, and their contact information. Depending on the size of your practice, coupling the directory with a physician search feature would be very effective (search by name, specialty, location, accepting patients, etc.).
Function Links (“How can we help you”)
These types of links include “how to find us”, “how to become a patient”, “how to find your provider”, “pay bills”, “registration”, etc. These links are important to have because they are more than likely the top reasons visitors have come to your website. These links are often separated out somehow in the design and important to be easy, clear, and on many pages of the website.
TIP: Designing these links in the utility navigation or a ‘big’ footer allows them placement on every page.
Services and Specialties
From one hospital to another, many services are the same; however, every hospital excels in one area or another. They have unique physicians and/or awards to feature around each service, as well as an opportunity to show off their facility.
Health Information
A reputable medical facility or hospital will offer its visitors common health information. Unnecessary visits to the physician can be avoided by providing basic information on their website, as well as answering basic frequently asked questions. With so many health and medical websites on the Internet, visitors trust their hospital and the information it provides. Patients want their hospital to provide this information to them instead of sifting through the information from other sources.
There are third party services that hospitals can use to gather and present the health information, as well as keep it up-to-date without hassle. A couple to mention are A.D.A.M. Health Services and Rueters Health. A professional web company can help make the presentation of information appear seamless in your website.
Great Health care Website Examples
Central DuPage Hospital
Franciscan St. Margaret Health
UHS East
You can see a few additional examples on blog by Adazing called 10 Best Hospital Website Design.
TBH Creative has experience with building effective health care and medical websites. We know what it takes and can help your facility prove results online. Complete our request a proposal form to start your website improvements today.