It’s impossible to accurately track marketing ROI without capturing results and doing analytic reporting. When you start running a campaign that appeals to your target audience, you might hear anecdotes from your sales team that this or that promotion was successful. But, how do you really know your marketing is working if you aren’t measuring […]
From the continued importance of video to mobile-first design, the TBH Creative team wrote a variety of digital marketing articles during the past year, covering the latest news and biggest trends online. We spent some time digging into stats in our blog’s Google Analytics account to find out which resources were the most popular, and […]
Entering the battlefield without a game plan is a risk nobody wants to take, especially when running a business. That’s because, once you’ve listed your goals, you know what your priorities are (and which actions should be sidelined). When website marketing tops your list of important initiatives, working with one of the top web design […]
If you ask Google, “Why is my bounce rate so high?” you’ll get over 36 million results. That’s a lot of chatter about how to improve your bounce rate, what makes a good one, and when you should be concerned. Let’s take a deep dive to better understand and interpret the data and how to […]
In need of holiday social media content? With celebrations just getting underway, now is the perfect time to build a winning strategy for getting the most out of your posts before we ring in the new year. While the winter months are often big opportunities for retailers, this season is a great time of the […]
