Remember when you designed your website? You probably had meetings, gathered consensus, spent time (and money) on making sure everything was just right. Do you give your existing site half that attention? A website is designed to be an active component of your organization’s marketing strategy. As such, the content should never be static. We […]
Regularly updated. Compelling messages. Reader-focused. Search engine optimized. Good website content is all of these things and more. The content on your website works hand-in-hand with your design to tell your story and effectively communicate your goals. Copy development is an important piece of a strong online strategy. Thus, it is surprising how often copy […]
The term mega-menu was first used by usability expert Jakob Nielsen, who summed it up in this article, as a “big, 2-dimensional drop-down panels group navigation options to eliminate scrolling and use typography, icons, and tooltips to explain users’ choices.” (Source: Nielsen Norman Group) For several years now, e-commerce websites, among others, have see the […]
It seems like a simple statement: Know your audience. One of those concepts that’s so obvious you shouldn’t even have to say it. But many people charge forward with their website design without taking the time to know their audience. When that happens, the result is almost always going to be short-lived. When you don’t […]
We launched a new website for Klapper Eyelid & Facial Plastic Surgery. You may view Dr. Klapper’s new website at klapperplasticsurgery.com. We started working with Dr. Klapper in 2010. At that time his current site was confusing to navigate and difficult to update. We helped Dr. Klapper organize the information for his prospective audience by clearly […]
