You’ll often hear content marketing experts espouse the importance of storytelling for reaching new customers, especially during this era of “big data.” Many focus on the power of words, but choices you make about photography, illustrations, CTAs, typography, color, layouts, and even data visualizations will shape the messages you send through content. Data-driven storytelling is more than […]
Why does my wrist hurt? What causes red bumps on your skin? Do you really need to drink 64 ounces of water daily? Google is the first stop for 7% of people with health-related questions. But, what can you do to ensure your hospital or healthcare organization is front and center when potential new patients look online for […]
“Hashtag goals”… You know that an Internet technology trend is here to stay when people start referring to using it out in the real world (or in late-night comedy sketches). Love them or hate them, it just makes sense to incorporate the best hashtags for social media in your marketing outreach. Given their popularity and […]
How much does it really cost to work with a social media influencer as part of a digital marketing campaign? And, is there a way to start doing influencer marketing without breaking the bank? Influencer marketing is no longer a social media strategy used by only a few companies to grow their businesses. In fact, it’s estimated to grow to be a $16.4 billion […]
Before there was Twitter, Facebook, Instagram, and many other social media networks where users generate millions of organic social media posts, there was a man with a code: Morse code. That’s right, you can thank Samuel Morse for the start of what would one day lead to one of the main channels used by businesses […]
