Who is Generation Z and why should companies today care? After all, this younger generation won’t reach full financial independence for another decade. Their Millennial counter parts, on the other hand, now have a little cash left over for discretionary spending after the student loan payments are made. As time marches on, however, Generation Z […]
Posts by TBH Creative
The phrase “above the fold” originated from the time of the newspaper (for the younger readers out there, a newspaper is a ream of large, unstapled paper sheets used to convey news and information). In brief, “above the fold” means that publishers and designers ought to put the most important content and calls-to-action above the physical […]
As marketers, we are fortunate to live in an era of big data like no one who came before us. We have actual numbers to back up best practices, from how often to post on social media for optimal engagement to the ideal length of a blog post, and everything in between. These strategies previously […]
Web design is constantly changing, but it’s for the better (don’t believe me? Just think back to your business’s website circa 2007 and you’ll get my point). Since it’s ever-changing, there is no “goldilocks recipe” for a stellar website. What works for an ad agency’s website might not be strategic for a pediatrician’s site, and […]
Email marketing is one of the most effective tools in a marketer’s bag—when done right that is. Gone are the days of blanket emails with the same message sent at the same time to all prospects or customers. Successful email marketing is personalized and triggered by a user’s behavior – downloading a brochure or watching […]
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