If you’re in marketing or sales, you might think that you know your customers pretty well. Maybe you work with them every day and you’ve done so for years. Although you might find familiarity comes with time, this familiarity may also come with assumptions. Assuming you understand your customers’ problems and their motivations can hurt […]
Posts by TBH Creative
This is part one of a two-part blog series about how to engage buyers in the middle of their journey. Once upon a time I was an architecture student. My first year at university I was accepted into the architecture program. It was everything I hoped it would be. Then came the second year. You […]
Video use in online marketing and social media has grown significantly the last couple of years. It’s estimated that 87% of online marketers use video. At this point most marketers have some videos, but just because you have videos, that doesn’t mean you’re using this multimedia platform to its fullest potential. Customers want video that […]
Did you know that some companies are still tracking customer data in Excel spreadsheets? Maybe, this is even you? At the INBOUND 2017 conference, CRM for Dummies author Lars Helgesson explained the value of customer relationship management (CRM) tools in marketing and why using Excel is an inefficient way to track your marketing efforts and customer relationships in […]
Maybe your organization is just starting out and you’re bringing it online for the first time, or maybe it has changed over the years and your domain name isn’t what you wish it was. Either way, your domain name will stick with you and your organization for years, and while it doesn’t make or break […]
Subscribe to our monthly email with marketing news and tips from the TBH Creative team.