Should we include photos of our doctors and providers on our hospital website? When we’re asked this question, the answer is overwhelmingly “Yes!” While many consumer interactions have become digitized and automated, trends continue to show that seeing human faces builds trust and converts better. In a recent study, “photo[s] had 48% more conversions as […]
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Chatbots have been growing in popularity as the number of customers expecting “on demand” customer service increases. Research shows that adding a chatbot to nearly any type of website, across all industries and services, provides a surprisingly high return on investment. Here are a few stats: 63% of people would consider messaging an online chatbot […]
Stop for a moment, and think about your customers and what they need. Pretend you’re traversing the internet and looking for an orthopedic hospital, searching for a software solution, trying to find hardwood flooring for your home, or maybe even hunting for a new church. If you’re like most people, at some point in your […]
People are more engaged than ever in managing their healthcare needs, and the web plays an essential role in how patients interact with their providers. From researching treatment options and requesting appointments to looking up location info and paying medical bills, effective hospital web design plays an important part in the patient journey. To stay […]
Today’s inboxes are flooded with unwanted, unwelcome emails on a daily basis. When you’re trying to reach customers by email, how do you keep your marketing messages from becoming more background noise? One way is to craft emails that put your customer’s needs first. Shifting your goals for email marketing from growing sales to providing […]
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