Posts by Joy Olivia Miller

Joy Olivia Miller

About the author | Joy Olivia Miller

Joy is the creative director at TBH Creative and uses her expertise to help clients use their online communications to build, design, and manage their brands. She likes to blog about content marketing in all its forms, the latest trends in digital marketing, and share tools with readers.

Web design showcase: Best career pages

Every company finds and hires its new employees differently. There’s no one-size-fits-all process that works universally. The same can’t be said for job seekers, though. That’s one reason why how you hire might impact your recruitment results as much as who you hire—especially if your website hasn’t been designed and written to help you attract […]

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3 steps to editing marketing copy like a pro

Most of the time if you make a typo or spelling error, the result is an embarrassment, but letting mistakes like these slip by can sometimes prove costly. Just ask NASA. In 1962, they were forced to explode the Mariner I space shuttle over the Atlantic Ocean. Shortly after launching the ill-fated rocket, NASA scientists […]

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How to use customer feedback for persona research

The duo Simon & Garfunkel’s song “The Sound of Silence” became a number one hit 1966, and—because it means as much to people today as it did back then—the Library of Congress added it to the National Recording Registry for being “culturally, historically, or aesthetically important” in 2012. As the song alludes in its timeless […]

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Spring clean your website with CTAs that “spark joy”

You can follow Marie Kondo

Take advantage of Marie Kondo’s famous decluttering rules to organize your closet and grow website conversions.

My parents, who have never been minimalists, are in the midst of downsizing, slowly going through all the stuff that’s accumulated in their home over the last 30 years. (Or, to co-opt marketing jargon, you could say my mom and dad are “optimizing their retirement for maximum ROI.”)

A few years ago, I heard that the advice in Marie Kondo’s bestseller Life-Changing Magic of Tidying Up (2012) makes organizing easier so got my folks a copy of her popular self-help book.

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Case study: Dynamic annual report web design

A businessman uses his iPad to browse IBRI’s 2018 annual report

The Indiana Biosciences Research Institute is a leading, independent applied research organization committed to sparking innovation through collaboration and enabling innovators to translate scientific discovery into improved health outcomes for patients across the nation. TBH Creative worked closely with the IBRI marketing team to plan, design, and develop an online annual report microsite that is […]

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