Images are a powerful communication tool on the web. Selecting the right imagery for your website can help attract attention, elicit emotion, and build trust with your visitors. Therefore, choosing images is a crucial step in the website design process. It’s important to put thought into the images you choose for your website and how […]
Posts by Joy Olivia Miller
A brand style guide is essentially a set of rules defining how your brand should be portrayed. Brand style guides help to ensure consistency across all marketing materials, both online and offline. Creating an online version of your style guide is beneficial since it offers a central, easily accessible place to get information for anyone […]
A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But, what goes into creating a brand identity supports your business goals, and why is branding so important? What is a brand identity? When you create a brand identity, you’re essentially applying […]
As more users move toward accessing the web on their devices, many companies face the question of how they can reach customers most efficiently and effectively, no matter how they are finding them online. Without a website that is specifically optimized and customized for mobile devices, you might be losing customers—and no one wants that! […]
One of the reasons some companies avoid creating social media accounts is because they’re unprepared, especially for dealing with negative feedback. This intuition that with social media you’re bound to encounter the bad with the good is unfortunately accurate, but it shouldn’t be a deal breaker for growing your community online. People are more likely […]
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