Posts by Joy Olivia Miller

Joy Olivia Miller

About the author | Joy Olivia Miller

Joy is the creative director at TBH Creative and uses her expertise to help clients use their online communications to build, design, and manage their brands. She likes to blog about content marketing in all its forms, the latest trends in digital marketing, and share tools with readers.

6 strategies for writing a successful email newsletter

Social media may be popular, but email still performs better as a marketing tool for engagement. Experts agree: For conversions, an opt-in email subscriber list is much more valuable than a group of Facebook fans or Twitter followers. So you want to send an email newsletter but you don’t know where to start? After you […]

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Images and your website: Tips for choosing effective imagery

Images are a powerful communication tool on the web. Selecting the right imagery for your website can help attract attention, elicit emotion, and build trust with your visitors. Therefore, choosing images is a crucial step in the website design process. It’s important to put thought into the images you choose for your website and how […]

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Web design trends: 6 examples of online brand style guides

A brand style guide is essentially a set of rules defining how your brand should be portrayed. Brand style guides help to ensure consistency across all marketing materials, both online and offline. Creating an online version of your style guide is beneficial since it offers a central, easily accessible place to get information for anyone […]

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5 reasons brand identity is important for your business

The importance of brand identity

A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But, what goes into creating a brand identity supports your business goals, and why is branding so important? What is a brand identity? When you create a brand identity, you’re essentially applying […]

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