Infographics, or information graphics, have been all over the Internet lately. Infographics can be effective on your website to add appeal, uniqueness, professionalism and overall interest. What is an infographic, exactly? You’ve probably seen one before, but had no idea it was called an infographic.
Below is an example from Daily Infographic. This is a great example. They can be serious, or silly. Possibilities are endless, really. Be careful not to add too much information to the infographic. It is easy to make an infographic very cluttered and hard to read. Adding sources to your infographic is always a must. Users like to see where the statistics and information came from. The sources like to get credit for having their information on the infographic as well.
Read Write Enterprise wrote an article titled “6 Reasons Most Infographics Don’t Cut It.” This article can be extremely helpful when creating your first infographic.
One of the most important parts of an infographic is, obviously, the graphics. If your artwork isn’t that great, hire a graphic designer to do the job. Let’s be honest, no one wants to look at an ugly infographic.
How can I advertise my business with an infographic?
Well, what does your business do? If you sell carpet and hardwood, maybe you could talk about the pros and cons of each. If you sell televisions, maybe you could give statistics about the number televisions in the average household. At the end of an infographic, you can always add a call to action to help direct users to your business.
Need a little inspiration?
There are several websites out there with large galleries of infographics to look through. Visual.ly is a very popular infographic gallery. Daily Infographic also has several to look through. As the name suggests, they post a new infographic every day!
Feel like enhancing your website with beautiful & contemporary graphic design? TBH Creative specializes in graphic design, as well as web design and web strategy. Custom graphics can make your business website unique and standout from the competition.
