Case study: Healthcare web design for regional orthopedic practice

Patient looks at the OrthoVirginia website
Medical practices with multiple locations face unique challenges when it comes to turning website users into new patients.

Looking to outshine their competition with a cohesive, online patient experience (and build out their new visual branding assets on their website), OrthoVirginia came to TBH Creative for help with their website redesign project.

OrthoVirginia’s primary goals for their healthcare web design included:
  • Increase new patient leads
  • Optimizing the user experience
  • Creating a modern yet flexible design

The solution—

TBH Creative’s healthcare web design work for OrthoVirginia included:
  • Website planning, personas, and site architecture
  • Content writing and SEO
  • Custom web design
  • Responsive web development
  • CMS setup and functionality customization
  • Website production, redirect planning, training, and quality assurance testing
  • MyChart integration
  • Microsite development and strategy
  • Telehealth website setup
  • Website hosting migration
Launch date: May 2020
View orthovirginia.com

Q&A

TBH Creative chatted via email about OrthoVirginia’s website redesign project with Margaret Eckman, digital marketing specialist, and Winston Chenery, former marketing director. Their responses—below—have been condensed.

Why did OrthoVirginia decide to rethink its website strategy and embark on a website redesign project?

Margaret: Our website was cluttered and outdated, and made it very difficult for patients to know what actions to take and how to take those actions. The practice was created and grew from smaller practices joining forces, and the website reflected that history. Many pages had four different versions for the four different parts of the state we operate in. Internally, it was difficult to update.

Winston: OrthoVirginia’s website was overdue for a redesign. We knew that we needed a more user-friendly, modern presence that presented the practice in the right light. We wanted to make it easier for patients to find the information they needed, whether finding the right physician, understanding specific conditions, or just locating office hours.

What were you looking for when evaluating web design firms to help you with your project?

Winston: OrthoVirginia was looking for a website marketing agency that understood healthcare web design and development best practices and understood the unique needs and workings of orthopedic practices. We also wanted a creative agency who took a patient-centered, content-driven approach to digital marketing.

With so many web design firms across the United States, why did you pick TBH Creative to be your partner?

Winston: There are so many agencies out there, and marketers always take a risk when choosing which to work with. However, I saw the decision to choose TBH for our website redesign as very low-risk. TBH Creative was perfectly positioned at the intersection of beautiful and functional healthcare website design, development skill, and patient-centric, orthopedic-specific marketing success. Their work for other leading orthopedic practices and the positive testimonials from those clients gave me full confidence in TBH Creative’s ability to deliver.

You've seen the new site and how it finished after you left OrthoVirginia. How do you think TBH Creative did? What do you think of the new site?

Margaret: The new site's visual design is striking and has been the most-commented-on aspect from wireframing through post-launch. The digital team appreciates the easier-to-use backend. TBH Creative offered weekly check-ins, quick replies to emails, and plenty of shared Google Docs to help keep everyone on the same page.

Winston: The website turned out great. It’s clean, elegant, and easy to use. The information architecture and navigation are greatly improved. The design and color palette feel much more modern. The mobile version is uncluttered and intuitive.

Would you recommend TBH Creative to other companies looking for strategic website marketing help?

Margaret: I would recommend if the other orthopedic practice’s needs matched with TBH Creative’s strengths.

Winston: Absolutely. Tatum and team were incredibly helpful throughout the sales process. I never felt pressured, and—by the time I signed the proposal—I already felt like I had a strategic partner in my corner. The project was well-organized, and our progress calls were efficient. As someone who has worked on both the agency and client sides of the business, I will say that TBH Creative clearly knows what they are doing.



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About TBH Creative

TBH Creative is an Indianapolis-based web design and marketing company. Our services include web strategy & planning, website design and development, inbound marketing, SEO, branding, graphic design, and marketing reporting.

Since 2004, TBH Creative has worked with hundreds of companies in a wide range of industries, including healthcare, finance, and service. We specialize in developing complex, enterprise-level websites that convert.

We believe in clear communication, high standards of excellence, and beating deadlines. But beyond those ideals, what really drives the heart of our business is your business. We take pride in helping our clients achieve more with digital marketing and web design than they ever thought possible.

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