TBH Creative wins 2 national healthcare marketing awards

Gold: Annual Report

Client — Indiana Biosciences Research Institute

Location: Indianapolis, IN
Entry Name: Annual Report: Discovery with Purpose

TBH Creative helped the Indiana Biosciences Research Institute (IBRI) build an annual report microsite to present the organization’s annual report online in a fluid, engaging way using bold visuals and meaningful storytelling.

Before their engagement with TBH Creative, IBRI’s marketing team prepared annual reports the old-fashioned way, using glossy multi-page brochures, distributed via snail mail to their contact list. As an innovative and cutting-edge science research organization, IBRI contacted TBH Creative because they wanted to switch to a more modern and easier-to-share digital presentation.

PROJECT OBJECTIVES

• Create an interactive and digital annual report
• Help organize and format content for online storytelling
• Increase visibility and views (and set up tracking)
• Create templates and styles to allow easy duplication and reuse

RESULTS

• Over 2,000 unique visitors within the first six months after its launch (Note: IBRI only distributed the previous print annual report to ~250 people)
• LinkedIn ad performance (96,980 total impressions, 541 total clicks)
• Easy-to-edit microsite uses custom templates that can be duplicated for future reports
• IBRI received increased positive response/feedback from partners & donors

Silver: Service Line Promotions

Client — Logansport Memorial Hospital

Location: Logansport, IN
Entry Name: LMH Health Management Resources Campaign

TBH Creative helped Logansport Memorial Hospital promote Health Management Resources (HMR), a medically-supervised weight-loss program. Our work included building a quick wins-focused digital marketing strategy and developing creative assets, including writing service line web page content and blog copy, creating and managing social media ads, and more.

PROJECT OBJECTIVES

• Promote new service line specialty program
• Obtain new contacts interested in the program

RESULTS

• 46 total form submissions from users interested in HMR
• 54 total new marketing-influenced contacts interested in HMR
• 827 landing page views from Facebook since the HMR campaign launch