A well-designed website with appropriate functionality is a great tool for sales and marketing. It can also be a great tool for recruitment. Create a robust careers section and interesting, compelling job descriptions to leverage your website in new ways. Recruiting is a much different world than it was 10 or 20 years ago. Yet […]
Year: 2017 Posts
Who is Generation Z and why should companies today care? After all, this younger generation won’t reach full financial independence for another decade. Their Millennial counter parts, on the other hand, now have a little cash left over for discretionary spending after the student loan payments are made. As time marches on, however, Generation Z […]
When putting together your inbound marketing strategy, you’ll need to decide which tools best align with your goals while still fitting into your budget. If you aren’t ready to take the leap and invest in full-featured marketing software such as HubSpot, you may be looking at free alternatives that can offer similar features. For email […]
How do you know when it’s time to update your website?It’s not always an easy question to answer. You might love the design that was developed a few years ago or have a personal stake in the layout that makes it hard to be objective. As long as your website still generates some leads it’s […]
The phrase “above the fold” originated from the time of the newspaper (for the younger readers out there, a newspaper is a ream of large, unstapled paper sheets used to convey news and information). In brief, “above the fold” means that publishers and designers ought to put the most important content and calls-to-action above the physical […]
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