We previously discussed ways to improve your holiday email campaigns to achieve greater success and improve your email marketing strategy. But, what does that look like when put to use? There are many approaches you can take when developing campaigns for the holiday season, so it’s important to explore your options and decide what approach […]
Year: 2016 Posts
During the holidays, inboxes everywhere are flooded with sales and coupons, big announcements, and special events from brands and companies. So how can you make your email marketing campaign stand out and show ROI for your efforts? Segment and personalize your email messaging One of the most effective ways to see a return on your […]
When you think of developing content for your website you’re probably thinking of site architecture and copy writing. Those two pieces do build the majority of your website but you’re doing yourself and your audience a disservice if you stop there. Good website content integrates far more than words. Good website content includes photos, videos, […]
Social media isn’t just for kids anymore. Businesses have been regularly increasing their digital marketing budgets each year, including social media strategy and management. Why? Because the average user logs in on social media for over an hour and a half a day – an average of 12 hours / week according to GlobalWebIndex. People […]
Pediatric healthcare websites serve multiple purposes. Visitors may be searching for specific medical specialties, hours and locations, general health resources, or information about certain doctors or service lines in their community. The challenge for marketers is to present all of this information in a strategic, visually compelling way. Since we work with multiple pediatric-focused clients, […]
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