Month: April 2016 Posts

Quick tip: How to use analytic data to improve your marketing strategy

Do you have analytics set up on your website? If not, you should! Services like Google Analytics provide useful information about your audience and how they are interacting with your content. You can then use this data to improve your website and determine what’s working best for your business. While getting Google Analytics certified, I […]

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Generate leads on your website with content offers

Inbound marketing is about more than just keeping your site updated and writing smart blog posts that attract people who are searching for reliable information. Those steps are certainly important in boosting your awareness and traffic, but how do you get those readers to take the next step? If you want to convert those readers […]

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Web design showcase: Event & conference landing page design

A landing page can be a great way to promote and generate interest in an event, such as a conference, workshop, or fundraiser. An effective event landing page should be strategically designed to make it easy for users to register or purchase tickets, as well as find important details. It should make both the purpose […]

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