Perspective, tips, and insight

Articles to help you improve your digital marketing

4 factors to help you choose the best content management system

Types of CMS
In today’s world, more and more organizations expect their marketing professionals to do more than just set up the company’s website. They want to have control over their website—the ability to make changes and keep things fresh and current. It’s a shift that we here at TBH Creative love to see happening. We have always believed that the best websites are the ones that are regularly updated.

The best way to take control of your website is adding a content management system (CMS). This backdoor to the website lets you edit and update the website. The right CMS can become one of your most powerful marketing tools, letting you support timely sales efforts, educate your audience, and promote new products or services when they launch. Just how do you find the “right” CMS for your needs?

Top reasons why your website should have a user-centered design

User experience intertwines with many aspects of a website, including design, usability, accessibility, performance, and more. It plays a key role in attracting potential customers to your website and making conversions. Typically, the better the user experience your website provides, the more successful your website will be. Because of this, investing time and effort into creating a user-centered design from the start should be a primary focus of any website project.

Let's take a look at some of the top reasons why a user-centered design will benefit your website. 

Six insights from Social Media Week 2015 to supercharge your digital marketing

The 2015 Social Media Week conference boasted a full house of energetic attendees and an impressive selection of enlightening panels and talks from digital marketing industry luminaries.

While the people impressed, it was the secrets they shared that made the strongest impression on all of us at TBH Creative who got to attend. Here's a summary of strategic insights from the best presentations.

How resisting change can negatively impact your marketing efforts (and why it's not so scary)

It’s not uncommon for us to encounter clients that hesitate to make website changes. This is an understandable reaction; changing your company’s website often requires learning new things and moving outside of your comfort zone. However, technology is constantly changing, and to succeed online means changing right along with it. Resistance to change, whether it be on your website or in your online strategy, can have a negative impact on the effectiveness of your marketing efforts.

In this article, we’ll take a look at some of the common issues that arise when change is resisted, as well as how they can be avoided.

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