When adding images to blog posts, use accurate file names, minimize file sizes, and add relevant caption information. Have you visited a web site that loads slowly because the designer embedded a really high resolution photo on the page? Ever landed on a web page from a search result that includes a piece of art […]
Year: 2014 Posts
Colors help give life to a website, and influence the overall feeling it invokes. A well-thought-out color palette can be used to influence the emotions of your viewers and support the message you want your website to portray. This article will help you get started creating your color scheme by providing considerations and tips for […]
Email marketing is an important part of an online marketing strategy. Newsletters and announcements are excellent ways to reach out to your audience and keep them engaged and aware of your business. Many organizations struggle to come up with valuable content for a monthly newsletter. That’s why we’ve come up with some creative content ideas […]
As one of Indianapolis’ top web development companies, it is important for us to understand technology and its benefits. We consistently look for new tools and best practices to improve our development process so that we can deliver the best websites possible to our clients. In this article, we’re going to explore one of those […]
A successful Search Engine Optimization (SEO) strategy certainly targets keywords or phrases but also stretches out to encompass longer phrases. As Google continues to enhance its search mechanisms to better respond to “real questions,” the long-tail keyword is experiencing a resurgence in effectiveness. Target the right audience with more specific terms. Long-tail keywords have lower […]
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