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Articles to help you improve your digital marketing

6 tips for integrating social media into your website

As of January 2014, 74% of online adults are using social networks according to recent data from the Pew Internet Project. That's a statistic that business owners can't ignore; social networking has become a major factor in a company's success. Websites and social media go hand-in-hand, and it's important to consider how they can work together when developing a digital marketing strategy. Integrating social media with your website can help you engage your users, reach a wider audience, and increase interaction with your business. Below are some tips on how to get social interaction up and running on your website.

Importance of frequently updated content

One of the biggest mistakes website owners can make is to never update their content. While some static content is okay, it's important to also include areas on your website that you can keep fresh and relevant to your audience. Consider some of these popular types of dynamic content:
  • Blogs
  • News/announcements
  • Events
  • Calls to action
  • Social media feeds
  • Galleries (photo/video)
  • FAQs
  • Testimonials
  • Case studies
So, what will you gain from incorporating these types of content on your website? Here are the ways in which frequently updating content can benefit your website:

Meet Kayleigh, Web Developer at TBH Creative

Hi! I'm Kayleigh, the newest web developer at TBH Creative. I started doing freelance work for TBH Creative over the past year, and I’m excited to now be an official part of their team. I’m looking forward to putting my skill set to use in helping develop creative solutions for clients!

I got interested in web design in middle school, and I’ve been creating websites ever since. I carried that interest with me into college, where I studied Visual Communication Technology at Bowling Green State University. I got my first internship as a web designer at a design studio in Bowling Green, OH and I loved it, so I decided to make it my career! After I graduated, I worked in the industry for a year before deciding to go back to BGSU to pursue a Master’s degree in Learning Design, which I finished up last May.

How to choose the best font combination for your web design

Typography is an important part of any web design, and choosing the right combination of fonts can be tricky. The seemingly endless amount of options and overwhelming variety of styles can make it a daunting task. But don't worry! You can make the process easier with the following guidelines to help point you in the right direction.

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