One of the key differences between writing for the Internet and writing a print piece is the call to action. Yes, all good marketing writing includes a call to action, however, on a website the call to action has functionality. On your website you have the opportunity to guide the reader right where you want […]
Year: 2013 Posts
The web has fads that come and go, and color is one of these trends to keep in mind. The use of color on a website sets the mood and visually communicates the brand personality of a website. For 2013, we are seeing both the use of calmer, more subdued color palettes as well as […]
Narrowing down a website design can be a tricky process. Sometimes it’s perfect on the first try, sometimes it takes multiple versions of design mock-ups before settling on a final look. This is commonly just an accepted part of the design process, but wouldn’t it be great if there was a better approach? Wouldn’t it […]
For web designers and developers, using cloud-based software has become the norm. Our days are spent creating Google Docs, sifting through DropBox, screen-sharing for collaboration and Skyping on client calls. One of the design community’s longtime tools, Adobe Creative Suite, has ascended into the cloud with their new software, Adobe Creative Cloud. This is a […]
What sort of personality does your website have? No, this is not a trick question. Think about it. When you read your website are you “hearing” the voice of a professional wearing a suit? Maybe a woman leaning back in her chair wearing jeans? Maybe that guy down the hall that can always make you […]
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