Month: October 2012 Posts

Earlier this week we posted an overview of some of the many ways that companies and organizations are using holiday- and seasonal-themes to engage their fans on Facebook. Today, we’re profiling Target’s strategic Facebook efforts in-depth. The social media team at Target does a creative job leveraging holidays and contests as part of their web […]

More and more companies are leveraging custom tabs to engage with their Facebook fans. Incorporating holidays—through seasonally-appropriate themed contests and artwork—is a creative social media marketing strategy for reaching customers on Facebook. Here is an illustrated overview of a few recent noteworthy ways that we’ve seen companies spice up their Facebook pages and engage with […]

LinkedIn can be a powerful social marketing tool when used strategically. Unlike other popular social media websites, LinkedIn is geared toward professionals and creating networking opportunities, such as business connections, jobs searches and recruitment, and networking. Did you know that… Both companies and individuals are allowed to create and maintain LinkedIn profiles. We’ll talk more […]

A blogging process should be documented and pre-planned to ensure blogging success. This is especially true for small businesses who may not have a marketing consultant handling their blogging or a full-time staff person managing this task. What is blogging success? Success from blogging might include increased search engine rank, increased leads/visitors from blog posts, and/or increased […]

Smart businesses are making mobile a crucial part of their web marketing strategy. According to a recent Pew Research Center study, the year 2015 is when mobile will overtake desktop. This means businesses and organizations have about three years (or less depending on their industry and audience) to get their mobile strategy together—or, get left […]