Month: May 2011 Posts

How viral videos can help reinforce your brand

Videos don’t have to feature cute hugging cats or giggling babies in order to go viral. If you know your niche and your brand, you can make a clever video that will be popular with your audience. For inspiration view these examples of recent, popular YouTube videos made by staff at universities for their niche […]

Read more

Improving the user experience with content strategy

It’s getting close to your launch deadline. Lorem ipsum placeholder text that filled out the wireframes and comps are the only content in your CMS. You don’t have a copywriter, but you have a tentative plan to convert some old brochures’ text to create web content. We’ve all been there. Your new website is up […]

Read more

Best healthcare websites

Check out a newer version of this post! For more recent examples, head over to our latest healthcare website best practices. Not every hospital is the same, however, all hospitals and health care providers should have a professional online presence. First and foremost, an effective medical website should be easy to use and full of information. […]

Read more

Effective call to action designs

A call to action, also called a CTA, is an area on a webpage that prompts you to do something. Some times a call to action entices you to click a button or picture. In other cases it may make you want to fill out a form or contact a company representative for more information. […]

Read more

Google unveils new tools for tracking—and improving—website performance

Earlier this month Google announced several exciting updates to Google Analytics to help you optimize your website. Optimized websites have better user experiences and reduce operating costs. Now, fast performing websites also do better in Google’s search rankings. Google Analytics new set of tools help you measure how you’re doing. To get started and find […]

Read more