Perspective, tips, and insights

Video content used to be a nice-to-have addition to typical digital marketing plans, but this is changing, and it’s changing quickly, especially if you want to reach a younger audience.

Take TikTok. Nearly 34% of its U.S.-based users aged 25–34 spent 58 minutes a day watching videos on the app. Streamed video content viewership numbers are growing across the board, making them hard to ignore. So if you’re starting to dip your toes into regular digital video marketing production and distribution, you might be wondering what you can do to ensure these assets deliver measurable results.

If you’re a CMO or marketing director looking to avoid common strategic pitfalls as you begin to do more video digital advertising, this post is for you. In this article, two experts in digital video marketing—Tatum Hindman (TBH Creative’s founder and president) and Andy Mork (Mork Productions’ CEO)—identify the biggest reasons advertising videos fail and share solutions for what to do instead.

UpCity has recognized TBH Creative with the 2025 National Excellence Award for B2B marketing strategy success. This new distinction marks our second consecutive award from UpCity for national excellence, as well as honors “Best of Indiana” and “Local Excellence” achievements.

It’s no secret that the talent pool is shallow these days. You need a smarter way to advertise a job if you want meaningful results. The right candidate is out there, but how can you get your position in front of them if they don’t know where to find you? Even further, how do you convince them to interact with your job ads in a matter of seconds? If it sounds challenging, well, it can be.

In this post, which is part of our recruitment marketing series, I cover how to refresh your approach to employment advertising so you can get better results and avoid wasted budget. Armed with these tips and proven strategies, you’ll be set up to create job ads that help reach the right job seekers online and attract top talent to bolster your workforce and grow your business.

Ask many savvy business owners what their greatest asset is, and you’ll likely hear that it’s their people more than once. It’s no surprise that recruiting talent has become a very competitive (and critical) part of running a successful organization. In many industries, employee turnover remains a challenge. So, how do you stay ahead and […]

For the sixth year in a row, TBH Creative has been recognized for excellence in healthcare marketing, receiving four Aster Awards—three gold and one silver. (Learn about past wins in 2024, 2023, 2022, 2021, 2020, and 2019.) The Aster Awards program is one of the nation’s most respected healthcare marketing competitions, recognizing excellence in strategy, […]