Perspective, tips, and insights

Articles to help you improve your digital marketing

QR codes and marketing: What you need to know before using quick-response codes in advertising

Example in McDonalds window of a qr code for marketing

Have you ever used a loupe? That handy magnifier was my secret weapon for spotting the best photo on contact sheets frequently at the start of my career. Then, about 20 years ago, freelancers I worked with started to submit photos digitally from photoshoot assignments, and I retired my loupe, using Photoshop’s zoom feature for snap selection instead. That’s how things usually go, with new technologies replacing outdated ones—except, of course, when it comes to QR codes and marketing. That story goes a little differently.

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How healthcare email marketing insights can actually empower your doctors

Doctor writing healthcare email marketing at computer

Healthcare email marketing insights can provide valuable information to doctors about their potential patients. Analyzing this data helps them better understand patient needs and make informed decisions about their marketing and outreach efforts, ultimately improving patient engagement and satisfaction. Keep reading for tips on using email campaigns to connect with your patients and build loyalty, […]

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How to have a successful website kick-off meeting

Website kickoff meeting illustration showing hands giving high five

The kick-off meeting sets the tone for any project. At TBH Creative, website project kick-off meetings are a chance to set our partnerships up for success. Our primary goal in a kick-off meeting is to ensure all team members are on the same page. By setting clear expectations about deliverables and team roles, we establish […]

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Case study: Florida Orthopaedic Institute rebrand and website redesign

View of FOI homepage on tablet screen

Florida Orthopaedic Institute joined forces with four local orthopedic practices. Together, they needed a unified brand and website presence. The leaders of FOI knew they needed a healthcare marketing agency with experience in orthopedics.  Keep reading to find out why FOI partnered with TBH Creative for help with this critical initiative and learn about what […]

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