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Showing posts with label web development. Show all posts

How to create a printer-friendly website using print stylesheets

In today’s world, many of us access to the web from nearly everywhere we go. This may make the idea of printing a web page seem like a relic of the past, but that’s not necessarily true. There are still a variety of reasons users might decide making a hard-copy of a webpage is necessary.

It’s our job as web professionals to make sure our websites are accessible in as many use cases as possible, including print. No matter the situation, if a user finds it necessary to print a page on your website, it should be properly optimized.

Celebrating 15 great years in web design and marketing

The web was a simple place back in 2004.

It was the year that Facebook started, now with 2.32 billion monthly active users. It was also the year Bluetooth tech, Gmail, Yelp!, GrubHub, World of Warcraft, and a small web design and development company named TBH Creative came to life.

As TBH Creative celebrates its 15th year in business, we want to pause and thank all of our amazing clients for helping us be one of the 10% of startups that succeed—that includes many who have been with us since the first couple years to some of the new clients in the last year and everyone in between.

TBH Creative wins 3 national healthcare marketing awards

TBH Creative won three Aster Awards for excellence in healthcare marketing

TBH Creative, one of the Indianapolis area’s leading web design and development companies, recently received three Aster Awards—one gold and two silver—for projects demonstrating excellence in healthcare marketing.

The Aster Awards program is one of the most respected and largest national healthcare marketing competitions.

Each year, thousands of companies across the United States submit entries. The Aster Awards’ panel of preeminent marketing experts and experienced healthcare professionals review the submissions and identify which campaigns deserve recognition for greatness in strategy, creativity, production quality, and effectiveness.
2020 ASTER AWARD WINNER
Learn about the latest TBH Creative projects recognized for excellence in healthcare marketing

SEO for web developers: A beginner's guide

web developers
Whether your website is big or small, sells products or just provides information, search engine optimization (SEO) directly impacts its success.

SEO increases the visibility of your content, making it easier to both find and browse for users and search engines alike. In order to maximize your search performance potential, SEO should be considered every step of the way while building, maintaining, and marketing your website.

Unfortunately, for web developers, SEO is often an afterthought. This may be due to limited expertise, budget constraints, or lack of time on a project. No matter the reason, ignoring SEO when building a website can be a costly mistake that could negatively affect an existing site’s search ranking or undermine website marketing efforts.

To avoid search performance woes, make SEO best practices an integral part of your website development process. Although web developers shouldn’t be expected to be SEO experts, they should have a thorough understanding of SEO fundamentals and how to build a proper foundation for success.

In this article, we’ll explore some of the primary components of SEO most applicable to web developers, plus share practical tips for implementation.

A client’s guide to moving from the web design to web development phase

developer coding a website
“Why doesn’t my website look like the design?” This question pops up sometimes during website projects, and it is a telltale sign that something has gone awry. The good news is that this is an avoidable dilemma.

When clients have limited technical knowledge, the development stage can be confusing and lead to surprises. If the communication is poor and expectations aren’t managed properly, problems often arise.

To successfully transition from design to development requires collaboration by all involved on a web development project to get on the same page and eliminate the potential for misunderstandings.

Use the following checklist as a guide for what you should think about, as a client, before your website is built.

5 tips from Andy Warhol on how to make your website stand out

Andy Warhol is famous for being an artist, but he was also a shrewd businessmanAs an average art school student in Pittsburgh, Andy Warhol aspired for a career teaching fine art, unaware that he would eventually move to New York, earn the moniker “Pope of Pop,” and become one of the most inventive, influential, and successful artists of all time.
If your site isn’t engaging your target audience (or helping you rank at the top of search engine results pages), it’s hurting your bottom line.

With billions of web pages online, everyone is vying for your customers’ attention. Take center stage and maximize your results by implementing these strategies—from Andy Warhol (1928–1987)—to make your website stand out from the competition for the right reasons, and, hopefully, for more than 15 minutes.

What’s it really like to be a successful entrepreneur?

2018 Starkey Entrepreneurial Woman Award ceremony
In some ways, owning your own business comes with the same challenges of a traditional job—e.g., flooded inbox, schedule jam-packed with meetings, fast-paced deadlines. In other ways, though, it’s a venture unlike any other.

Building a small business requires lots of personal sacrifice. When I chat with others who started their own companies, we swap anecdotes about working in an empty office over a long holiday weekend, having to reschedule—again—an already overdue doctor’s appointment, skipping vacations (or planning trips around wifi availability so that you can keep up with tasks from a distance), and putting in extra hours over the weekend.

Is your website user-friendly for people with disabilities?

senior woman using laptop
For many people, using the web is a simple and seamless experience. Type in a search term for “cream sweater,” scan the search results, look at the pictures, and make your purchase. But if you’re one of the 1 in 5 Americans with a disability, using the web isn’t always that easy.

The Internet is a primarily visual space. Most websites are designed to be visually appealing, and users are expected to find the information they are looking for through seeing the content and clicking with a mouse.

Not making your website accessible excludes a significant portion of the population, which is harmful in more ways than one. Ensure that all of your potential users have a good user experience and can easily access the information you have to offer.

Digital marketing terms that should exist but don’t

digital marketing terms that should exist
Even if you don’t speak German, you probably know a few words or phrases.

It’s a fantastic language. From bier and wienerschnitzel to fahrvergnügen and auf wiedersehen, Germany seems to have a word for everything. Achtung, baby!

They even have some great expressions without English equivalents, and this got me thinking about all of the terms I wish existed for web design and development, but don’t—yet.

8 ways to add credibility to your website

managing your website credibility
“Don’t judge a book by its cover.”

Though this idiom makes sense when it comes to prejudging books on their appearance, the advice doesn’t quite work with websites.

When you visit a website that looks unprofessional and a little off, you probably have good reason to be suspicious. Phishing scams and malicious websites are all over the web, and the folks behind them are targeting anyone who has their guard down.

You only get one chance to make a first impression, and that’s why your website’s credibility is so important. With a well-designed, trustworthy website, you can make customers feel welcome, build trust, and—if all goes well—close sales.

Improving website performance with image optimization: A beginner's guide

website loading time
Images are powerful tools for your website. They help tell stories, elicit emotion from your audience, and increase conversions. It would be difficult to create an effective website without images.

However, using images requires a balance between the size of your images and website performance. The purpose of imagery on a website should be to enhance your content and improve the user experience. If images are negatively impacting the performance of your website, they begin to do the opposite.

Consider this: according to the HTTP Archive, over half of the data loaded on the average website page is dedicated to images alone. That’s a lot of data! If those images aren’t optimized properly, it results in even larger file sizes that take up valuable loading time for your users.

10 ways to improve your website performance

woman browsing internet on tablet
Speed is everything. The Internet is different from the real world. Customers are won or lost in a fraction of a second. Creating a website is easy, but if you want to reach the top online, be prepared to do a lot of hard work.

A one second lag in page loading time may result in:
  • 11% drop in page views,
  • 16% decrease in customer satisfaction, and
  • 7% drop in conversions (Source).
It’s crucial to make website performance a priority because poor performance often results in poor user experiences. Let’s look at ten ways you can make improvements.

Getting started with SVG animation using CSS

CSS + SVG animation
If you browse the web on a consistent basis, chances are you’ve come across a website that uses animation in some form. Animation serves a multitude of purposes—it can make your website more dynamic, increase user engagement with your content, and improve the overall design. Plus, it’s fun!

The good news it that adding animation to your website is easier than ever. One way to get started adding animation to your website is to use CSS techniques to manipulate SVG graphics. When you combine the capabilities of CSS animation with SVG, this opens up countless opportunities for adding interactive elements to your website.

Benefits of using SVG (scalable vector graphics)

Looking for more ways to optimize your site? Discover how to design a faster website.

Benefits of SVG

When it comes to adding imagery to your website, there are two basic image types to choose from: raster images and vector images.

A raster image, typically a photograph, is made up of pixels and has a set resolution. When scaled up, it will lose quality and can appear pixelated or grainy.

A vector image is created using points, lines, and shapes. You can scale vector images to any size without losing quality. Vectors images are limited in how much detail they can represent, so they are best used for elements like typography, logos, icons, or illustrations.

6 things we can learn from the evolution of homepage design

6 things we can learn from the evolution of homepage design
Technological advances and rapidly changing trends have helped usher in a new era of web design. This has brought along some much needed improvements to functionality, content strategy, and the overall user experience. To see these improvements in action, look no further than the homepage of a modern, well-designed website.

By comparing modern homepage designs with those of the past, you can pinpoint the shifts in strategy and design that make today’s websites more successful. Understanding these changes can help you to better evaluate the effectiveness of your own website. Consider the following ways that homepage design has changed into consideration when looking for ways to improve your website.

Website design shouldn't be frustrating! Learn three ways to make your next project easier.

One of the most common things we hear from new clients is how frustrated they were with their last website design project. It often starts with poor communication—people feel like they are left in the dark by their website design firm. And then when they do hear from them, they hear that the project is over budget or behind schedule or are quite honestly blindsided with a design that doesn’t match their needs.

Internal site search tips & best practices

If you’re a website owner, you likely understand the value of search engine optimization (SEO) to ensure your website is visible in search results. But have you optimized your internal site search as well?

External search—when a user finds your website with Google or Bing—is usually a crucial part of the marketing strategy; however, sometimes internal search—when a user hunts for content using the search tool on your website to find a specific piece of information—can be overlooked during the planning process. This is why internal search plays such an important role in the user experience of a website and why shouldn’t be ignored.

By optimizing the internal search functionality on your website, you can help keep users on your website longer and improve lead generation.

Internal Site Search

Best practices for delivering website designs to your developer

When transitioning from the design phase to the development phase in a website project, communication is the key to making the hand-off go smoothly. Both the designer and developer need to be actively engaged from the beginning of the project in order to define expectations and assumptions. When a developer isn’t given the proper files or information to build a website, it can cost the client time and money.
How to deliver designs
So what can a designer do to make the transition more efficient? Here are some helpful tips on how you can make the design process more developer-friendly.

How to make your web development workflow more efficient

How to make your web development workflow more efficient
For many clients, the development phase may seem like the quieter time of the website creation process. However, there is a lot going on behind the scenes at this point in the project, and issues during the development process can quickly cause a project to stray from the set schedule or budget.

To ensure the process goes smoothly, it’s important to employ the right tools and techniques for the job. Use the following tips to help improve the efficiency of your web development workflow.

How to choose which technology your website should support

How to choose which technology your website should support
Amidst the multitude of browsers, devices, and operating systems out there – how do you choose which ones your website will support? This may seem like a simple decision on the surface, but the more technologies you decide to support, the more time and effort you’ll need to put into optimization. In this article, we’ll provide tips on how to analyze your options and choose the right support strategy for your website.

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