Perspective, Tips, and Insights

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Showing posts with label web design. Show all posts

Customer journey maps: Why all sites need them (and how to get started)

a customer journey map will help you set goals for your website redesign project

You know that feeling you get when you think you see a friend across the way, go over to see them, and then—once you get up close—you realize you were wrong so you go the opposite direction and go back to what you were doing before?

That type of mistaken identity situation is often the reason a website has a high bounce rate. One of the best ways to attract the right people to your site (and get them to stick around) is by creating a customer journey map that focuses on how your target audience uses your site and what they need.

When done well, a customer journey map can help you develop and organize content that is more relevant and directly supports those users’ goals.

Read on to learn how a website journey map helps you adopt a customer-centric perspective for a redesign project, essential for delivering a seamless experience, boosting conversions, and reaching your marketing goals.

Web design refresh tips after a merger: How to unify your brand online

designing a website after a company merger

The good news is your merger is official and financials are all figured out. The bad news is now you have to hurry up and redo your website—or, is it?

Though building a new website that gets results is always a big task, it’s a critical communications investment after a merger and should be part of any change management strategy.

Embarking on a post-merger website redesign project gives you an excellent opportunity to build credibility, update messaging, and grow brand recognition for your new, unified organization (while fixing what wasn’t working on your former business websites, too).

Read on to learn more about special considerations for post-merger website projects.

Web accessibility & color contrast: How to choose accessible brand colors

color dropper on brand color palette

There’s a lot of work that goes into brand development, especially choosing the right color palette.

Web accessibility is often seen as primarily the concern of web developers to write code that meets requirements. In reality, accessibility is a broad topic that encompasses all facets of the website creation process, from planning to launch.

One commonly overlooked accessibility consideration by brand identity designers is color contrast on screens. If you’re not considering web accessibility when choosing your brand colors, you might find that when it comes time to build your website, your color combinations don’t meet minimum accessibility requirements. This can be a costly mistake to fix after the fact, so it’s essential to understand color contrast and the role it plays in web accessibility when making brand color palette decisions.

Web design showcase: Locations webpage design

woman searching phone on street
The locations page on a website is usually one of the popular pages. If you’re a consulting business, it might be a list of all of your offices. If you’re a retail store, it might show where people can find your shops. If you're a non-profit, it might all the places people can go to volunteer.

No matter what your company or organization does, if you have multiple locations, your users will navigate to your website’s locations page with the hope of finding out which location closest to them or to determine which location might be the best fit for their needs.

An effective locations webpage will be designed and written with the goals of their specific users in mind. They should make it easy for website visitors to visualize locations in a map view, get contact details about specific locations, and filter search results in ways that make sense if there are many locations.

To get inspiration to improve your website, check out these six stand-out examples of locations webpage designs.

6 tips for evaluating website redesign portfolios

looking at computer
You’ve decided your website needs a refresh. Whether that’s because your old site is outdated and clunky or because you’ve updated your branding, finding the best web designer to revamp your site can feel like an impossible task.

With a seemingly endless list of options, finding a “needle in a haystack” is an apt comparison. To make your project a little easier to tackle, start by reviewing portfolios to find the best web designer for your website redesign.

Keep reading to discover a few tips to follow when evaluating web designer portfolios.

2020 website sub-navigation menu trends

scrolling through a website
Less than a second. That’s how quickly it takes to make a first impression on a website, according to eye-tracking studies conducted at Missouri University of Science and Technology.

In that short amount of time, you can hardly capture your users’ attention with content, which is why your website’s usability matters so much. In fact, that same study found that people spend about 6.44 seconds viewing the navigation menus.

If your website’s organizational structure isn’t clear, your visitors may find themselves frustrated and click away. Read on to learn how to use sub-navigation menus to decrease your bounce rate and help your users find what they need.

TBH Creative wins 2 national healthcare marketing awards

TBH Creative won two 2020 Aster Awards for excellence in healthcare web design and healthcare marketing

The Aster Awards is one of the largest and most respected national healthcare marketing competitions. We are pleased to announce that TBH Creative was awarded two Aster Awards—one gold and one silver—for our excellence in healthcare web design and healthcare marketing.

Each year, the Aster Awards receives thousands of entries nationwide. The distinguished panel of judges review entries and score them based on multiple criteria to determine which deserve recognition for excellence in strategy, creativity, production quality, and effectiveness. TBH Creative is honored to be included again as a winning agency specialized in healthcare marketing.

How to get more from your web design agency (and when to move on)

sitting at table with web design agency
Your website is one of the most important ways to market your business. If you are unhappy with your current web design agency, you need to ask yourself why.

Have you ever found yourself thinking ...
  • My web design agency isn’t proactive. They never make suggestions for necessary updates.
  • I can’t believe they never tell us about errors or potential security risks.
  • I wish my web design agency was more innovative. They do what we say and don’t offer any creative ideas.
  • Why does it take so long for them to get things done? They are so slow.
  • I hate my website’s design, but I don’t think my agency can come up with anything good during a redesign.
  • Why does my web design agency charge us so much? It always costs a lot of money to make minor changes.
  • My agency just hired another new account manager who doesn’t know anything about our company.

Web design showcase: Best career pages

careers website
Every company finds and hires its new employees differently. There’s no one-size-fits-all process that works universally.

The same can’t be said for job seekers, though.

That’s one reason why how you hire might impact your recruitment results as much as who you hire—especially if your website hasn’t been designed and written to help you attract the right job candidates.

Since 2005, online job hunting has doubled. In fact, 54% of American job hunters use the internet to look for job information as part of their employment search.

Today, more people than ever before are starting their job search online. As more job seekers use the web to find opportunities, it’s more critical than ever that your business’s website includes an engaging careers section to enhance the recruitment process.

Don’t lose your next best employee to the competition because your website isn’t doing its job. When designed well, your website can help you attract top talent (and convince them to apply to join your team).

Keep reading to see examples of employee recruitment webpages and learn which strategies you need to follow to create the best web design for career pages when redesigning your company’s website.

Best of 2019: TBH Creative’s 8 most popular digital marketing resources

TBH Creative team meeting in conference room
Happy New Year from all of us at TBH Creative.

Before our work in 2020 gets underway, our team spent some time to review last year’s biggest challenges and successes, including what was most popular on our blog.

Keep read on to learn which 2019 marketing articles resonated the most with marketers.

The do’s of church web design and development

church website design and development
A website is a church’s home online. When it’s warm and welcoming, a church website is an invaluable tool for a place of worship.

The best church websites:
  • keep current members engaged and informed
  • help attract new people to learn about Jesus
  • enhance a church’s presence in its community—and beyond!
The first step you should take when redesigning your church website is to audit your current site. Review it closely to figure out what’s working (and what’s not).

Establishing a website project plan for success

Managing a website project is a big undertaking.

With all the pieces to consider, one important process to nail down is how your team will handle reviews and approvals throughout the project. Without a plan, there can be hold-ups and delays, miscommunications, and other inefficiencies that can add up to be costly.

At the beginning of the project, consider the following:
  • Who needs to approve each milestone?
  • Which opportunities to take decisions to leadership instead of questions?
  • How can you avoid common pitfalls that can derail a project?

How to design user-friendly link states

hyperlink icon
Hyperlinks are the backbone of the web. They are what gets you from one web page to another—without them, you wouldn’t be able to navigate websites.

Since links are so important, we should give them the design attention they deserve. This includes properly designing the various states of a link. A link state is essentially how a link looks at different points of interaction. For example, a link’s state changes when a user hovers over it with a mouse, aptly referred to as the “hover” state.

Optimizing link design is important to the overall user experience of a website. It helps to improve both usability and accessibility. In this article, we’ll look at the different types of link states and best practices for designing user-friendly links.

Sorry, but no, that’s not great website content

man writing content on computer
More than 20 years after businesses began getting online, content remains a black box to most organizations—and often to many digital marketing and design professionals as well.

Even now, we see websites that fall short of the targeted, strategic content you need to get results in today’s crowded information economy.

When it comes to content, good enough isn’t really good enough. Faced with low traffic, poor conversion rates, and boring copy, you might be tempted to fling up your hands and accept that great website content just isn’t your thing.

It doesn’t have to be that way.

Why you need to have a project lead for your website project

team working on a website redesign at a table
Client responsibilities in a website project extend beyond vendor selection and paying invoices. To make sure your project stays on time and on budget, it’s critical that you name a project owner.

Every website project team needs a designated point person with decision-making authority. Before your project kicks off, determine who will represent your organization in this crucial function.

Why so many websites fail (and what you can do to ensure success)

website failure
More than 140,000 new websites go live every day, according to a 2012 Netcraft study. Nowadays, the rate of website creation is probably even higher.

Since every website is created for a different purpose, on a different platform, and with a different budget, gauging an individual website's success can be like comparing apples to oranges. However, industry benchmarks and basic analysis reveal why some websites hit the mark, while others fail spectacularly.

Whether you run a B2B or B2C organization, your website forms a key component of your overall brand. With 89.4% of American adults online (as of March 2019), your website is one of the best ways to reach and influence your target audience. So how can you steer your website in the right direction? What can you do to ensure your website success, when so many others fail?

Website management tips for beginners

website management
We do our best to set our clients up for success when we hand over a finished website.

While many website owners are excited to get in and start making changes, there are also those that are overwhelmed with the concept of managing their website.

If you fall closer to the overwhelmed side, don’t worry. While keeping your website up-to-date and looking good does take some effort, you don’t have to be an experienced designer or developer to succeed.

Avoid these 9 common healthcare website mistakes

Designing a healthcare website
Because of their inherent complexity and the challenges of regulatory compliance, healthcare website design projects are notoriously complicated and prone to costly mistakes.

Whether you’re a small private practice or a multi-campus hospital system, you can protect your budget and improve your outcome by watching out for these nine common mistakes.

How to tell your website designer what types of websites you like best

Marketing team collaborating on computer
One of our first steps in a new website design project is to ask our clients about websites they generally like. The website doesn’t have to be in their industry or related to their work in any way.

As we begin thinking about translating the fresh, new web copy into wireframes and high-fidelity design, we ask our clients to help us give the design team some direction.

Celebrating 15 great years in web design and marketing

The web was a simple place back in 2004.

It was the year that Facebook started, now with 2.32 billion monthly active users. It was also the year Bluetooth tech, Gmail, Yelp!, GrubHub, World of Warcraft, and a small web design and development company named TBH Creative came to life.

As TBH Creative celebrates its 15th year in business, we want to pause and thank all of our amazing clients for helping us be one of the 10% of startups that succeed—that includes many who have been with us since the first couple years to some of the new clients in the last year and everyone in between.

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