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How to plan a successful event promotion campaign on Facebook

Marketing manager preparing a strategy
You know that practically everyone is on Facebook, but how do you reach the people who are in your target audience? And, how do you turn online engagements into actual RSVPs for your upcoming events?

Like any successful promotion strategy, you’ll need to start with a plan.

You will get the best results when you determine your goal, audience and budget and establish a posting strategy before you ever log in to Facebook. Since event-driven campaigns have a natural end date, it also helps to plan early and give yourself plenty of time to execute, monitor, and adjust based on performance.

Read on for how to plan an effective promotion strategy for your upcoming event on Facebook.

Getting started with paid Facebook ads

Social media on smartphone
Although it is no secret that Facebook ads can be a powerful tool for lead generation and conversions across industries and interests, starting a new paid promotions strategy can be daunting, especially since many recent changes with the Facebook ad management tools are confusing.

To answer basic questions about setting up and managing Facebook ads, we have compiled tips on how to set yourself up for success.

How does social media improve customer service?

use social media to provide great customer service
Social media plays an important part of any digital marketing strategy. Considering that nearly half of Americans ages 18-54 follow at least one company on social media—and that over 50% of American adults are more likely to purchase something from one of those brands—having a solid social presence is vital for getting clicks, views, and high conversion rates.

Simply being active on social media, however, isn’t always enough. Social media customer service is one notable growing trend. It is the practice of providing consumer support through social media channels to quickly answer questions from customers.

Try boosting to get more from your healthcare Facebook posts

healthcare social media marketing icons
Boosting Facebook posts is an effective way to increase engagement with your fans and reach more potential customers. It’s an easy way to get involved in the social media advertising world with simple options for budget, target audience, and goals.

Not to be confused with Facebook Ads Manager, boosting posts refers to putting money behind content that’s already published on your page. When you created an ad within the Facebook Ads Manager, those ads never appear on your Facebook page. A boosted post lives on your page before, during, and after you boost it.

How to improve your SEO by leveraging social media

social media users sharing content
Here in the United States, nearly two-thirds of us use social media regularly—be it Snapchat, Facebook, YouTube, Instagram, Reddit, LinkedIn, Tumblr, Pinterest, Twitter, or Google+.

The numbers just go up when you tally usage among younger Americans. Around 90% are on at least one social network, and they aren't alone. The number of users over the age 65 continues to grow at a fast pace, too.

The fundamental purpose of all these platforms is same: sharing and viewing content. The most significant differentiator? What that content is.

Are you using video to enhance your buyer journey?

business decision watching video
Video use in online marketing and social media has grown significantly the last couple of years. 87% of online marketers use video, and experts estimate that by 2021, 82% of internet traffic will be from video consumption. At this point most marketers have some videos, but just because you have videos, that doesn’t mean you’re using this multimedia platform to its fullest potential. Customers want video that connects with them right where they are, telling them what they need to hear.

Troubleshooting common post boosting issues on Facebook

fix facebook boosting issues
Facebook should be a strategic part of any company's marketing plan. If you're working with a digital marketing partner, likely they are handling many of the details related to your Facebook presence, including ads and boosted posts. In this post, we will be troubleshooting issues and errors that are common when attempting to boost posts on Facebook.

For many businesses, managing your own social media can challenging. With Facebook specifically, it is particularly frustrating to find boosted posts under-performing or not spending their full budget. (Note: Unsure what a "boosted post" on Facebook is? Get started with Facebook Help Center and the basics of boosting.)

Video in digital marketing, part 2: Adding video to your marketing mix

Video in digital marketing, part 2: Adding video to your marketing mix
In our previous post, we took a look at the importance of understanding how your target audience views videos and the types of videos that are generally created. In part 2 we will focus on what you need to consider about fitting your video into your marketing mix.

These measurable social media goals aren't just "get more followers"

Measurable social media goals
Many businesses want to gain more followers on Facebook or Twitter. When you dig a little deeper, you might find this goal isn't as straightforward as it seems. To see return on social media efforts, it is more important to have the right followers than it is to have a ton who don't fit your business goals.

One of the main reasons businesses focus on follower numbers is that the metric is quantifiable, unlike so many other social media measures. For example, it can be difficult to define and track "increase brand awareness" in a monthly report.

Increase engagement on your company Facebook page this week by sharing these 3 posts

Increase engagement on your company Facebook page
Social media isn’t just for kids anymore. Businesses have been regularly increasing their digital marketing budgets each year, including social media strategy and management. Why? Because the average user logs in on social media for over an hour and a half a day – an average of 12 hours / week according to GlobalWebIndex. People of all ages are spending more time on social media than ever before, which is why your business should be strategically and consistently utilizing a Company Page on Facebook.

One valuable metric of social media performance is the engagement rate. Engagement on Facebook includes any time someone likes, shares, comments, or clicks on a post. When users take the time to interact with your posts, it is a good indicator that your content is reaching them on some level. In other words, when your social media engagement rate improves it is a tell-tale sign that your messaging is resonating with your audience.

How to use LinkedIn effectively for business

How to use LinkedIn effectively for business
What can LinkedIn do for your business? Known as the professional networking site, B2B and B2C businesses alike can benefit from engaging and investing in this platform. Businesses use LinkedIn as a brand tool, to generate leads, to find new talent, and to establish themselves as experts in their industry.

Is your business on LinkedIn? Have you optimized your content and utilized LinkedIn tools for the greatest potential ROI? Read on for tips to use LinkedIn effectively for your business.

Digital marketing budgets: Just how much does social media marketing cost?

Social media used to be hyped as the ultimate in free marketing. We’re here to tell you that social isn’t free - at least not smart, strategic use of social media. Just what does social media marketing cost? That can range from hundreds of dollars per month to thousands.
How much does social media marketing cost?

We can’t tell you how much social media marketing will cost you without talking to you more about your goals and content needs. However, we can tell you where you should be spending your resources and give you some benchmarks to consider.

How do #hashtags work?

Hashtags are used on social media to tag keywords or phrases in your own posts that you want to be easily found by others posting with the same tag. On sites like Facebook, Twitter, and Pinterest, adding the "#" sign at the beginning of a word creates a clickable link that will open a page full of other posts with corresponding tags.
The first hashtag was posted online to Twitter in 2007, and since that time they have allowed social media users to discuss topics with those outside of their own network. This can be particularly beneficial for topics that need awareness, for branding a social campaign, and to drive user interactions.
How do hashtags work?

Five ways social media has changed in 10 years

It is incredible how much the social media landscape has changed since 2006. We took a stroll down memory lane after learning that Twitter turned 10-years-old this year. What has changed in 10 years of social media usage? Everything! Read on for a peek at some of the most noticeable differences in social media in the past decade.
Social Media Smartphone

How to make sure your links look good on social media

social media linking

From blog posts to ebooks, great inbound marketers are always creating useful content for their target audiences. As advocates of inbound marketing, we can't overlook the importance of social media as a platform for distributing and promoting that content. In fact, "83% of marketers indicate that social media is important for their business" (HubSpot).

However, when it comes to sharing content on social media, not all platforms are created equal. Many social profiles have particular meta tags and coding options required to enhance sharing on their sites.

Ensuring your social media links show up correctly is important for increasing engagement and positive ROI for social media marketers. Read on for tips on how to optimize your content for social sharing.

How to use influencer marketing to create a “buzz” about your website launch

How to use influencer marketing to create a “buzz” about your website launch
So you’re launching a brand new website design, eh?! Congratulations! One of the best parts of the process is getting to show off the finished result (and drive traffic to the new site, of course). In this article, we walk step-by-step through how to use social media to promote your new website to your brand influencers and ambassadors.

Step 1: Set a date

It is best to plan your big reveal for at least a week after the “soft launch” of your new website. This allows you the opportunity to test all the functionality with real visitors and make final adjustments. Prior to the official launch, plan to share the new site with targeted viewers, like staff members, and ask them to report back any issues that should be addressed.

What makes a great Facebook cover photo?

What makes a great Facebook cover photo?
Remember when Harlan Hogan warned you that "there are no second chances for a first impression"? This old expression rings true today, even in the digital age. On Facebook, your first impression consists of your profile photo and cover image, which should reflect your overall branding.

As of September 2014, 71% of online adults use Facebook (Pew Research). Your cover photo is basically a Facebook welcome message, offering a look and feel that complements your brand and messaging across the board. These images might convey that your team is bright, creative, and energetic or that your products are stylish, functional, and high-end.

Six insights from Social Media Week 2015 to supercharge your digital marketing

The 2015 Social Media Week conference boasted a full house of energetic attendees and an impressive selection of enlightening panels and talks from digital marketing industry luminaries.

While the people impressed, it was the secrets they shared that made the strongest impression on all of us at TBH Creative who got to attend. Here's a summary of strategic insights from the best presentations.

Creative marketing strategies: Taking on the competition

Professional team strategy meeting
A little friendly competition could be just what you need to jump start your marketing efforts. Calling out your rivals can be an effective marketing strategy if done well, and can help to generate interest in your company.

In this post, we’ll take a look at some creative examples of companies who have successfully implemented this strategy, as well as some points to consider if you are thinking of adopting a similar approach.

Types of online marketing

Types of online marketing
Online marketing (or internet marketing) is promoting your business through various mediums on the web. But what does that really mean?

There are many different ways to engage in online marketing, and with rapid advances in web technology, new opportunities become available all the time. This can make it difficult to choose the best way to market your business online. It's crucial to have an understanding of what tools are available, and how they can best integrate with your marketing strategy.

This article reviews some of the most popular types of online marketing tools and techniques available to businesses.

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