Web Design Posts

What I learned about the future of web from the 2017 AEA conference

Last month, I had the pleasure of attending the An Event Apart conference in Chicago. It was two days full of insight and inspiration from thought leaders in the industry. The range of topics covered all facets of web design and development, from branding to CSS techniques to accessibility. These presentations covered how to identify […]

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Three expert recommendations for using UX to build better websites

Learn what leading web design experts had to say about using UX to build better websites with this behind the scenes recap from the An Event Apart conference in Chicago, 2017. “Give the lady what she wants!” Department store entrepreneur Marshall Field’s famous motto was such a key part of the pioneering retailer’s selling philosophy […]

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Five signs your company website is outdated

When is it time to update your website?

How do you know when it’s time to update your website?It’s not always an easy question to answer. You might love the design that was developed a few years ago or have a personal stake in the layout that makes it hard to be objective. As long as your website still generates some leads it’s […]

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Designing for the digital fold—myth or must?

The phrase “above the fold” originated from the time of the newspaper (for the younger readers out there, a newspaper is a ream of large, unstapled paper sheets used to convey news and information). In brief, “above the fold” means that publishers and designers ought to put the most important content and calls-to-action above the physical […]

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Web Development Case Study: Tracking Football

A phased website development approach leads to greater success Tracking Football LLC is a football recruiting service that helps college and professional football teams identify key recruits based on independent athletic data. It’s a different approach to football recruiting and as a web-based product requires a site that is easy-to-use for fans while also marketing […]

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