Should we include photos of our doctors and providers on our hospital website? When we’re asked this question, the answer is overwhelmingly “Yes!” While many consumer interactions have become digitized and automated, trends continue to show that seeing human faces builds trust and converts better. In a recent study, “photo[s] had 48% more conversions as […]
Web Design Posts
One major decision when creating a website is whether or not to use a content management system (CMS). Many website owners opt to go this route, the biggest draw being that a CMS makes it easy for content editors and marketers to manage a website’s content with minimal technical knowledge. This decision should be made […]
Performance can be quite an obstacle for web professionals as websites become more and more complex. The average size of websites has steadily climbed over the years, making slow loading times and poor usability all too common. Further complicating matters, as the internet has become more accessible to people all over the world and mobile […]
You carefully vetted web design agencies and signed on to work with a firm that has a portfolio of work that you love, an excellent reputation (and even better reviews), and an experienced team that listens and asks smart questions. Now it’s time to kick off your website redesign project, and you’re wondering what you […]
When you think about updating your company website, you likely have specific goals and expectations for how the new website will perform. However, it can be difficult to know where to start given how many website data measures there are to choose from, not to mention recommendations from online marketing success resources as well as […]
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