A little friendly competition could be just what you need to jump start your marketing efforts. Calling out your rivals can be an effective marketing strategy if done well, and can help to generate interest in your company. In this post, we’ll take a look at some creative examples of companies who have successfully implemented […]
Social Media Posts
Online marketing (or internet marketing) is promoting your business through various mediums on the web. But what does that really mean? There are many different ways to engage in online marketing, and with rapid advances in web technology, new opportunities become available all the time. This can make it difficult to choose the best way […]
Getting the most from your Facebook page. Under current Facebook algorithms, an update you post on your Facebook page will be seen by approximately 5% of your fans if you do nothing more than post it. If the 5% that organically found your update liked or shared it, the percent of exposure will go up. […]
As of January 2014, 74% of online adults are using social networks according to recent data from the Pew Internet Project. That’s a statistic that business owners can’t ignore; social networking has become a major factor in a company’s success. Websites and social media go hand-in-hand, and it’s important to consider how they can work together […]
One of the reasons some companies avoid creating social media accounts is because they’re unprepared, especially for dealing with negative feedback. This intuition that with social media you’re bound to encounter the bad with the good is unfortunately accurate, but it shouldn’t be a deal breaker for growing your community online. People are more likely […]
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