Social Media Posts

Boosting Facebook posts is an effective way to increase engagement with your fans and reach more potential customers. It’s an easy way to get involved in the social media advertising world with simple options for budget, target audience, and goals. Not to be confused with Facebook Ads Manager, boosting posts refers to putting money behind […]

Here in the United States, nearly two-thirds of us use social media regularly—be it Snapchat, Facebook, YouTube, Instagram, Reddit, LinkedIn, Tumblr, Pinterest, Twitter, or Google+. The numbers just go up when you tally usage among younger Americans. Around 90% are on at least one social network, and they aren’t alone. The number of users over […]

Video use in online marketing and social media has grown significantly the last couple of years. It’s estimated that 87% of online marketers use video. At this point most marketers have some videos, but just because you have videos, that doesn’t mean you’re using this multimedia platform to its fullest potential. Customers want video that […]

Facebook should be a strategic part of any company’s marketing plan. If you’re working with a digital marketing partner, likely they are handling many of the details related to your Facebook presence, including ads and boosted posts. In this post, we will be troubleshooting issues and errors that are common when attempting to boost posts […]

In our previous post, we took a look at the importance of understanding how your target audience views videos and the types of videos that are generally created. In part 2 we will focus on what you need to consider about fitting your video into your marketing mix. Understand your marketing mix If you are […]