Often people search for their site on Google or Bing and are not satisfied with the results. They want to see their site higher in the search results or they want it to appear for certain search terms. The logical next step is to look at Search Engine Optimization (SEO) techniques. What SEO steps should […]
Digital Marketing Posts
What do people want from your website? No matter what you’re trying to communicate, the right words can get you there. No matter who is your users are, the key to effectively communicating with users is simple: make sure that your website answer questions and meets needs. This starts with strategically planning content that is […]
Does any of this sound familiar? Your organization has a website. You make sure the content is up-to-date. You check the stats from time to time and wonder if there’s something else you should be doing. You’ve heard about blogging, maybe even follow some blogs from time to time – heck you’re reading a blog […]
Remember when you designed your website? You probably had meetings, gathered consensus, spent time (and money) on making sure everything was just right. Do you give your existing site half that attention? A website is designed to be an active component of your organization’s marketing strategy. As such, the content should never be static. We […]
Regularly updated. Compelling messages. Reader-focused. Search engine optimized. Good website content is all of these things and more. The content on your website works hand-in-hand with your design to tell your story and effectively communicate your goals. Copy development is an important piece of a strong online strategy. Thus, it is surprising how often copy […]
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