Digital Marketing Posts

To blog or not to blog, that is the question.

Does any of this sound familiar? Your organization has a website. You make sure the content is up-to-date. You check the stats from time to time and wonder if there’s something else you should be doing.  You’ve heard about blogging, maybe even follow some blogs from time to time – heck you’re reading a blog […]

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Proactive website maintenance

Proactive Website Maintenance

Remember when you designed your website? You probably had meetings, gathered consensus, spent time (and money) on making sure everything was just right. Do you give your existing site half that attention? A website is designed to be an active component of your organization’s marketing strategy. As such, the content should never be static. We […]

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Avoid these three common web content errors

Regularly updated. Compelling messages. Reader-focused. Search engine optimized. Good website content is all of these things and more. The content on your website works hand-in-hand with your design to tell your story and effectively communicate your goals. Copy development is an important piece of a strong online strategy. Thus, it is surprising how often copy […]

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2013 Web Trends

It wouldn’t be a new year without a new set of lists. January is a time for making educated guesses about what the year will hold. Many blogs have focused in on specific areas of web development and technology to make predictions. At TBH Creative, we might work on an email marketing strategy for a […]

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Know your audience: The value of the audience persona

The value of the audience persona

It seems like a simple statement: Know your audience. One of those concepts that’s so obvious you shouldn’t even have to say it. But many people charge forward with their website design without taking the time to know their audience. When that happens, the result is almost always going to be short-lived. When you don’t […]

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