Digital Marketing Posts

Form validation: A quick win for website user experience

User on mobile device

When the simple task of completing an online form is difficult, users are likely to become frustrated; however, effective form validation will guide the user step-by-step when encountering errors and minimize their frustration. Form validation is the process of notifying a user of any errors when entering data to submit the form. This is a […]

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Finding the SEO Balance

Often people search for their site on Google or Bing and are not satisfied with the results. They want to see their site higher in the search results or they want it to appear for certain search terms. The logical next step is to look at Search Engine Optimization (SEO) techniques. What SEO steps should […]

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Write your way to a better website

What do people want from your website? No matter what you’re trying to communicate, the right words can get you there. No matter who is your users are, the key to effectively communicating with users is simple: make sure that your website answer questions and meets needs. This starts with strategically planning content that is […]

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To blog or not to blog, that is the question.

Does any of this sound familiar? Your organization has a website. You make sure the content is up-to-date. You check the stats from time to time and wonder if there’s something else you should be doing.  You’ve heard about blogging, maybe even follow some blogs from time to time – heck you’re reading a blog […]

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